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Marketing and social media :[electro...

Koontz, Christie.

Marketing and social media :[electronic resource] /a guide for libraries, archives, and museums

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	021.7
書名/作者:	Marketing and social media : : a guide for libraries, archives, and museums/ Christie Koontz and Lorri Mon.
作者:	Koontz, Christie.
其他作者:	Mon, Lorri M.
出版者:	Lanham : : Rowman & Littlefield,, [2014].
面頁冊數:	xiii, 295 pages ;; 24 cm.
標題:	Libraries - Marketing.
標題:	Archives - Marketing.
標題:	Museums - Marketing.
標題:	Social media.
ISBN:	9780810890800 (hbk. : acid-free paper)
ISBN:	9780810890817 (pbk. : acid-free paper)
ISBN:	9780810890824 (e-book)
書目註:	Includes bibliographical references (pages 281-286) and index.
內容註:	A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.
電子資源:	http://ebookcentral.proquest.com/lib/dyu/detail.action?docID=1687306

Marketing and social media :[electronic resource] /a guide for libraries, archives, and museums
Koontz, Christie.

Marketing and social media :a guide for libraries, archives, and museums[electronic resource] /Christie Koontz and Lorri Mon. - Lanham :Rowman & Littlefield,[2014]. - xiii, 295 pages ;24 cm.

Includes bibliographical references (pages 281-286) and index.

A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.

ISBN: 9780810890800 (hbk. : acid-free paper)Subjects--Topical Terms:

413534
Libraries
--Marketing.

LC Class. No.: Z716.3 / .K67 2014

Dewey Class. No.: 021.7

Marketing and social media :[electronic resource] /a guide for libraries, archives, and museums
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020 $a 9780810890824 (e-book)
035 $a EBL1687306
040 $a DLC $b eng $c DLC $d DLC
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050 0 0 $a Z716.3 $b .K67 2014
082 0 0 $a 021.7 $2 23
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245 1 0 $a Marketing and social media : $b a guide for libraries, archives, and museums $h [electronic resource] / $c Christie Koontz and Lorri Mon.
260 $a Lanham : $b Rowman & Littlefield, $c [2014].
300 $a xiii, 295 pages ; $c 24 cm.
504 $a Includes bibliographical references (pages 281-286) and index.
505 0 $a A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.
650 0 $a Libraries $x Marketing. $3 413534
650 0 $a Archives $x Marketing. $3 600486
650 0 $a Museums $x Marketing. $3 405083
650 0 $a Social media. $3 350802
700 1 $a Mon, Lorri M. $3 600485
856 4 0 $u http://ebookcentral.proquest.com/lib/dyu/detail.action?docID=1687306

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