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Event marketing :how to successfully...

Preston, Chris, (1961-)

Event marketing :how to successfully promote events, festivals, conventions, and expositions /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659
書名/作者:	Event marketing : : how to successfully promote events, festivals, conventions, and expositions // C.A. Preston.
作者:	Preston, Chris,
出版者:	Hoboken, NJ : : John Wiley & Sons,, c2012.
面頁冊數:	xix, 300 p. : : ill. ;; 25 cm.
標題:	Special events - Marketing.
ISBN:	9780470891070 (hbk.) :
ISBN:	0470891076 (hbk.)
書目註:	Includes bibliographical references and index.

Event marketing :how to successfully promote events, festivals, conventions, and expositions /
Preston, Chris,1961-

Event marketing :how to successfully promote events, festivals, conventions, and expositions /C.A. Preston. - 2nd ed. - Hoboken, NJ :John Wiley & Sons,c2012. - xix, 300 p. :ill. ;25 cm. - Wiley event management series.

Includes bibliographical references and index.

ISBN: 9780470891070 (hbk.) :NTD 2,212

LCCN: 2012000700Subjects--Topical Terms:

366996
Special events
--Marketing.

LC Class. No.: GT3405 / .P74 2012

Dewey Class. No.: 659

Event marketing :how to successfully promote events, festivals, conventions, and expositions /
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