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Consumer behavior :building marketin...
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Hawkins, Del I.
Consumer behavior :building marketing strategy /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.8/3420973
書名/作者:
Consumer behavior : : building marketing strategy // Del I. Hawkins, David L. Mothersbaugh.
作者:
Hawkins, Del I.
其他作者:
Mothersbaugh, David L.
出版者:
New York : : McGraw-Hill Irwin,, c2013.
面頁冊數:
xxvii, 772 p. : : col. ill. ;; 26 cm. + + 1 CD-ROM (4 3/4 in.)
標題:
Consumer behavior - United States.
標題:
Market surveys - United States.
標題:
Consumer behavior - Case studies. - United States
ISBN:
9780071315128 (pbk. with CD-ROM : international ed.) :
ISBN:
0071315128 (pbk. with CD-ROM : international ed.)
ISBN:
9780071318174 (pbk. : international ed.)
ISBN:
0071318178 (pbk. : international ed.)
ISBN:
9780073530048 (hbk.)
ISBN:
0073530042 (hbk.)
ISBN:
9780077325060 (CD-ROM)
ISBN:
0077325060 (CD-ROM)
書目註:
Includes bibliographical references and indexes.
Consumer behavior :building marketing strategy /
Hawkins, Del I.
Consumer behavior :
building marketing strategy /Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New York :McGraw-Hill Irwin,c2013. - xxvii, 772 p. :col. ill. ;26 cm. +1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
ISBN: 9780071315128 (pbk. with CD-ROM : international ed.) :NTD 2,475
LCCN: 2011049525Subjects--Topical Terms:
340950
Consumer behavior
--United States.
LC Class. No.: HF5415.33.U6 / H38 2013
Dewey Class. No.: 658.8/3420973
Consumer behavior :building marketing strategy /
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