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Market-based management :strategies ...

Best, Roger J.

Market-based management :strategies for growing customer value and profitability /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Market-based management : : strategies for growing customer value and profitability // Roger J. Best.
作者:	Best, Roger J.
出版者:	Upper Saddle River, N.J. : : Pearson Education,, c2013.
面頁冊數:	576 p. : : ill. ;; 23 cm.
標題:	Marketing - Management.
標題:	Sales force management.
標題:	Management
ISBN:	9780132848169 (pbk.) :
ISBN:	0132848163 (pbk.)
書目註:	Includes bibliographical references and index.

Market-based management :strategies for growing customer value and profitability /
Best, Roger J.

Market-based management :strategies for growing customer value and profitability /Roger J. Best. - 6th ed., International ed. - Upper Saddle River, N.J. :Pearson Education,c2013. - 576 p. :ill. ;23 cm. - Always learning.

Includes bibliographical references and index.

ISBN: 9780132848169 (pbk.) :NTD 2,425Subjects--Topical Terms:

337196
Marketing
--Management.

LC Class. No.: HF5415.13 / .B46 2013

Dewey Class. No.: 658.8

Market-based management :strategies for growing customer value and profitability /
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