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Greener products[electronic resource...

Iannuzzi, Al.

Greener products[electronic resource] :the making and marketing of sustainable brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	Greener products : the making and marketing of sustainable brands // Al Iannuzzi.
作者:	Iannuzzi, Al.
出版者:	Boca Raton : : CRC Press,, c2012.
面頁冊數:	1 online resource (xvii, 191 p.) : : ill.
附註:	"A CRC title."
標題:	Green marketing.
標題:	Green products.
ISBN:	9781439854990 (electronic bk.)
ISBN:	1439854998 (electronic bk.)
書目註:	Includes bibliographical references and index.
內容註:	Section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.
摘要、提要註:	As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing--business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling bu.
電子資源:	http://www.crcnetbase.com/doi/book/10.1201/b11276

Greener products[electronic resource] :the making and marketing of sustainable brands /
Iannuzzi, Al.

Greener productsthe making and marketing of sustainable brands /[electronic resource] :Al Iannuzzi. - Boca Raton :CRC Press,c2012. - 1 online resource (xvii, 191 p.) :ill.

"A CRC title."

Includes bibliographical references and index.

Section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing--business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling bu.

ISBN: 9781439854990 (electronic bk.)Subjects--Topical Terms:

337774
Green marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5413 / .I16 2012eb

Dewey Class. No.: 658.8/02

Greener products[electronic resource] :the making and marketing of sustainable brands /
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003 OCoLC
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006 m o d
007 cr cn|||||||||
008 150203s2012 flua ob 001 0 eng d
020 $a 9781439854990 (electronic bk.)
020 $a 1439854998 (electronic bk.)
020 $z 9781439854310 (hbk.)
020 $z 1439854319 (hbk.)
035 $a (OCoLC)769190226 $z (OCoLC)768474060
035 $a ocn769190226
040 $a E7B $b eng $c E7B $d WAU $d YDXCP $d N $d IAI $d EBLCP $d MHW $d UIU $d OCLCQ $d OCLCF $d OCLCQ
049 $a FISA
050 4 $a HF5413 $b .I16 2012eb
082 0 4 $a 658.8/02 $2 23
100 1 $a Iannuzzi, Al. $3 587350
245 1 0 $a Greener products $h [electronic resource] : $b the making and marketing of sustainable brands / $c Al Iannuzzi.
260 $a Boca Raton : $b CRC Press, $c c2012.
300 $a 1 online resource (xvii, 191 p.) : $b ill.
500 $a "A CRC title."
504 $a Includes bibliographical references and index.
505 0 $a Section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.
520 $a As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing--business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling bu.
588 0 $a Print version record.
650 0 $a Green marketing. $3 337774
650 0 $a Green products. $3 341889
655 4 $a Electronic books. $2 local $3 336502
856 4 0 $u http://www.crcnetbase.com/doi/book/10.1201/b11276

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