大葉大學圖書館 |

Visual communication theory and research :a mass communication perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	302.2/072
書名/作者:	Visual communication theory and research : : a mass communication perspective // by Shahira Fahmy, Mary Angela Bock, and Wayne Wanta.
作者:	Fahmy, Shahira,
其他作者:	Bock, Mary Angela.
面頁冊數:	1 online resource.
標題:	Visual communication - Research.
標題:	Visual communication.
ISBN:	1137362154 (electronic bk.)
ISBN:	9781137362155 (electronic bk.)
書目註:	Includes bibliographical references and index.
內容註:	Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
摘要、提要註:	In today's multimedia environment, visuals are essential and expected parts of storytelling. While images may not be everything, they are a fundamental part of almost everything that goes on in the mass media. However, the visual communication research field is fragmented into several sub-areas, making study difficult. This book rectifies this issue by compiling research across different areas. Looking at topics such as the effects of viewing violence on television and analyses of the depictions of minority groups in newspaper photographs, Fahmy, Bock, and Wanta note trends across studies, tie together research across disciplines, and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137362155

Visual communication theory and research :a mass communication perspective /
Fahmy, Shahira,1970-

Visual communication theory and research :a mass communication perspective /by Shahira Fahmy, Mary Angela Bock, and Wayne Wanta. - 1 online resource.

Includes bibliographical references and index.

Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.

In today's multimedia environment, visuals are essential and expected parts of storytelling. While images may not be everything, they are a fundamental part of almost everything that goes on in the mass media. However, the visual communication research field is fragmented into several sub-areas, making study difficult. This book rectifies this issue by compiling research across different areas. Looking at topics such as the effects of viewing violence on television and analyses of the depictions of minority groups in newspaper photographs, Fahmy, Bock, and Wanta note trends across studies, tie together research across disciplines, and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

ISBN: 1137362154 (electronic bk.)

Source: 683882Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

502744
Visual communication
--Research.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: P93.5 / .F35 2014

Dewey Class. No.: 302.2/072

Visual communication theory and research :a mass communication perspective /
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245 1 0 $a Visual communication theory and research : $b a mass communication perspective / $c by Shahira Fahmy, Mary Angela Bock, and Wayne Wanta.
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504 $a Includes bibliographical references and index.
505 0 $a Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
520 $a In today's multimedia environment, visuals are essential and expected parts of storytelling. While images may not be everything, they are a fundamental part of almost everything that goes on in the mass media. However, the visual communication research field is fragmented into several sub-areas, making study difficult. This book rectifies this issue by compiling research across different areas. Looking at topics such as the effects of viewing violence on television and analyses of the depictions of minority groups in newspaper photographs, Fahmy, Bock, and Wanta note trends across studies, tie together research across disciplines, and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
588 $a Description based on print version record.
650 0 $a Visual communication $x Research. $3 502744
650 0 $a Visual communication. $3 181693
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Bock, Mary Angela. $3 577532
700 1 $a Wanta, Wayne. $3 441319
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776 0 8 $i Print version: $a Fahmy, Shahira, 1970- $t Visual communication theory and research $z 9781137362148 $w (DLC) 2013042165 $w (OCoLC)867851279
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137362155