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Hit brands :how music builds value for the world's smartest brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.19/78
書名/作者:	Hit brands : : how music builds value for the world's smartest brands // Daniel Jackson, Richard Jankovich and Eric Sheinkop.
作者:	Jackson, Daniel M.,
其他作者:	Jankovich, Richard,
面頁冊數:	1 online resource (ix, 201 pages) : : illustrations
標題:	Marketing - Management.
標題:	Music in advertising.
標題:	BUSINESS & ECONOMICS / Advertising & Promotion
標題:	Business and Management
標題:	Music
標題:	Sales & marketing
ISBN:	1137271485 (electronic bk.)
ISBN:	9781137271488 (electronic bk.)
內容註:	History of Music and Brand Relationship -- Brands at the New Majors -- Introduction to 3 Strategic Models -- Music as Identity: Case Studies and Interviews -- Music as Engagement: Case Studies and Interviews -- Music as Revenue: Case Studies and Interviews -- Multimodal Strategies: Best Practice for Brands and Music -- Flipping the Equation: Brand Strategies for Music -- Mapping the Future.
摘要、提要註:	In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137271488

Hit brands :how music builds value for the world's smartest brands /
Jackson, Daniel M.,1972-

Hit brands :how music builds value for the world's smartest brands /Daniel Jackson, Richard Jankovich and Eric Sheinkop. - 1 online resource (ix, 201 pages) :illustrations

History of Music and Brand Relationship -- Brands at the New Majors -- Introduction to 3 Strategic Models -- Music as Identity: Case Studies and Interviews -- Music as Engagement: Case Studies and Interviews -- Music as Revenue: Case Studies and Interviews -- Multimodal Strategies: Best Practice for Brands and Music -- Flipping the Equation: Brand Strategies for Music -- Mapping the Future.

In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.

ISBN: 1137271485 (electronic bk.)

Source: 633155Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

337196
Marketing
--Management.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: ML3790

Dewey Class. No.: 659.19/78

Hit brands :how music builds value for the world's smartest brands /
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520 $a In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.
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776 0 8 $i Print version: $a Jackson, Daniel M., 1972- $t Hit brands. $d New York : Palgrave Macmillan, 2013 $z 9781137271471 $w (DLC) 2014000453 $w (OCoLC)868982202
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