Trends in e-business, e-services, an...
Lee, In, (1958-)

 

  • Trends in e-business, e-services, and e-commerce :impact of technology on goods, services, and business transactions /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8/72
    書名/作者: Trends in e-business, e-services, and e-commerce : : impact of technology on goods, services, and business transactions // In Lee, editor.
    其他作者: Lee, In,
    出版者: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., USA) : : IGI Global,, [2014]
    面頁冊數: 1 online resource (319 pages) : : ill.
    標題: Electronic commerce - Management.
    標題: Small business - Computer networks.
    標題: Customer services - Technological innovations.
    ISBN: 9781466645110 (ebook)
    ISBN: 9781466645103 (hbk.)
    書目註: Includes bibliographical references and index.
    內容註: From integration to social media: understanding electronic marketplace / Kayvan Miri Lavassani, Bahar Movahedi, Vinod Kumar -- Beneficial e-personalization and related technological innovations applied to e-tailing / Alan D. Smith -- Mobile commerce adoption in organizations: a literature review and preliminary findings / Husam Alfahl, Louis Sanzogni, Luke Houghton, Kuldeep Sandhu -- Online brand expansion towards the offline setting: which way to go? / Rafael Bravo, Leif E. Hem, Jose M. Pina -- Examining the impact of Web 2.0 applications on knowledge management performance / Scott Buechler, Richard Hartshorne, Haya Ajjan -- An exploratory study of customer satisfaction in a community bank / Somjit Barat, John E. Spillan -- Collaborative business service modelling and improving: an information-driven approach / Thang Le Dinh, Thanh Thoa Pham Thi -- E-strategy and soft landings for franchising in emerging markets / Ye-Sho Chen, Ed Watson, Renato F. L. Azevedo -- Improving network-based marketing by personalized recommendation / Leila Esmaeili, Golshan Assadat Afzali -- Internet incidence on SME's sales: a propensity score matching analysis / Maria Veronica Alderete -- An update on the use of facebook as a marketing tool by private educational institutions in Singapore / H. K. Leng -- Online corporate reputation management and IT: from reactive to proactive organizations / Alberto Francesconi, Claudia Dossena -- A case study for business integration as a service / Victor Chang.
    摘要、提要註: "This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4510-3
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