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Strategies in sports marketing :technologies and emerging trends /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.47796
書名/作者:	Strategies in sports marketing : : technologies and emerging trends // Manuel Alonso Dos Santos, Editor.
其他作者:	Alonso Dos Santos, Manuel,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : : IGI Global,, [2014]
面頁冊數:	1 online resource (363 pages) : : ill.
標題:	Sports - Marketing.
標題:	Sports - Marketing
標題:	Sports sponsorship.
標題:	Sports sponsorship - Technological innovations.
ISBN:	9781466659957 (ebook)
ISBN:	9781466659940 (hbk.)
書目註:	Includes bibliographical references.
內容註:	Public perception of costs associated with major sporting events / Juan Manuel Nunez-Pomar, Ferran Calabuig-Moreno, Vicente Ano-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master championship / Angel Barajas, Patricio Sanchez-Fernandez -- The marketing of the F1 SingTel Singapore Grand Prix / H. K. Leng -- Sports tourism marketing / Kirstin Hallmann, Soren Dallmeyer, Christoph Breuer -- The marketing implications of international sports rating systems / Raymond T Stefani -- The ball is in your court: using socially responsible actions as an effective marketing tool / Marina Mattera, Veronica Baena -- Corporate social responsibility and sporting events / Samuel M. Bradley -- Sport environment/atmospherics: impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero -- Fan attitudes of basketball: collegiate vs. professional / Kevin Dannenberg, Sarah Kraynik -- The mediator of disconfirmation on satisfaction and consumer intentions: practical application effect in a sporting event / Manuel Alonso Dos Santos, Steve Baeza, Francisco Javier Montoro Rios -- The state of corporate communications and marketing in spanish professional sports clubs: facing challenges to achieve excellence / Guillermo Sanahuja Peris, Rocio Blay Arraez -- Ambush marketing / Ran Liu, Des Thwaites -- Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team / Veronica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone, Leandro Rodrigo Poblete Gutierrez, Jose Luis Vasquez Cerda, Steve Baeza -- Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach / Christopher Rumpf, Christoph Breuer -- The transfer from a major sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragones-Jerico -- The role of sports marketing in the global marketplace / Kijpokin Kasemsap -- Be stronger together: partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker.
摘要、提要註:	"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5994-0

Strategies in sports marketing :technologies and emerging trends /
Strategies in sports marketing :technologies and emerging trends /Manuel Alonso Dos Santos, Editor. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2014] - 1 online resource (363 pages) :ill.

Includes bibliographical references.

Public perception of costs associated with major sporting events / Juan Manuel Nunez-Pomar, Ferran Calabuig-Moreno, Vicente Ano-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master championship / Angel Barajas, Patricio Sanchez-Fernandez -- The marketing of the F1 SingTel Singapore Grand Prix / H. K. Leng -- Sports tourism marketing / Kirstin Hallmann, Soren Dallmeyer, Christoph Breuer -- The marketing implications of international sports rating systems / Raymond T Stefani -- The ball is in your court: using socially responsible actions as an effective marketing tool / Marina Mattera, Veronica Baena -- Corporate social responsibility and sporting events / Samuel M. Bradley -- Sport environment/atmospherics: impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero -- Fan attitudes of basketball: collegiate vs. professional / Kevin Dannenberg, Sarah Kraynik -- The mediator of disconfirmation on satisfaction and consumer intentions: practical application effect in a sporting event / Manuel Alonso Dos Santos, Steve Baeza, Francisco Javier Montoro Rios -- The state of corporate communications and marketing in spanish professional sports clubs: facing challenges to achieve excellence / Guillermo Sanahuja Peris, Rocio Blay Arraez -- Ambush marketing / Ran Liu, Des Thwaites -- Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team / Veronica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone, Leandro Rodrigo Poblete Gutierrez, Jose Luis Vasquez Cerda, Steve Baeza -- Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach / Christopher Rumpf, Christoph Breuer -- The transfer from a major sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragones-Jerico -- The role of sports marketing in the global marketplace / Kijpokin Kasemsap -- Be stronger together: partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker.

Restricted to subscribers or individual electronic text purchasers.

"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466659957 (ebook)

LCCN: 2014003203Subjects--Topical Terms:

350047
Sports
--Marketing.

LC Class. No.: GV716 / .S758 2014e

Dewey Class. No.: 338.47796

Strategies in sports marketing :technologies and emerging trends /
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300 $a 1 online resource (363 pages) : $b ill.
504 $a Includes bibliographical references.
505 0 $a Public perception of costs associated with major sporting events / Juan Manuel Nunez-Pomar, Ferran Calabuig-Moreno, Vicente Ano-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master championship / Angel Barajas, Patricio Sanchez-Fernandez -- The marketing of the F1 SingTel Singapore Grand Prix / H. K. Leng -- Sports tourism marketing / Kirstin Hallmann, Soren Dallmeyer, Christoph Breuer -- The marketing implications of international sports rating systems / Raymond T Stefani -- The ball is in your court: using socially responsible actions as an effective marketing tool / Marina Mattera, Veronica Baena -- Corporate social responsibility and sporting events / Samuel M. Bradley -- Sport environment/atmospherics: impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero -- Fan attitudes of basketball: collegiate vs. professional / Kevin Dannenberg, Sarah Kraynik -- The mediator of disconfirmation on satisfaction and consumer intentions: practical application effect in a sporting event / Manuel Alonso Dos Santos, Steve Baeza, Francisco Javier Montoro Rios -- The state of corporate communications and marketing in spanish professional sports clubs: facing challenges to achieve excellence / Guillermo Sanahuja Peris, Rocio Blay Arraez -- Ambush marketing / Ran Liu, Des Thwaites -- Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team / Veronica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone, Leandro Rodrigo Poblete Gutierrez, Jose Luis Vasquez Cerda, Steve Baeza -- Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach / Christopher Rumpf, Christoph Breuer -- The transfer from a major sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragones-Jerico -- The role of sports marketing in the global marketplace / Kijpokin Kasemsap -- Be stronger together: partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Sports $x Marketing. $3 350047
650 0 $a Sports $x Marketing $x Technological innovations. $3 571250
650 0 $a Sports sponsorship. $3 445588
650 0 $a Sports sponsorship $x Technological innovations. $3 571251
700 1 $a Alonso Dos Santos, Manuel, $d 1981- $e editor. $3 571249
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5994-0