Understanding the global market[elec...
Keillor, Bruce David.

 

  • Understanding the global market[electronic resource] :navigating the international business environment /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658/.049
    書名/作者: Understanding the global market : navigating the international business environment // Bruce D. Keillor.
    作者: Keillor, Bruce David.
    出版者: Santa Barbara, Calif. : : Praeger,, c2013.
    面頁冊數: x, 181 p. ;; cm.
    標題: International economic relations.
    標題: International trade.
    標題: International business enterprises.
    ISBN: 1440803021 (e-book)
    ISBN: 9781440803024 (e-book)
    ISBN: 9781440803017 (alk. paper)
    ISBN: 1440803013 (alk. paper)
    書目註: Includes bibliographical references and index.
    內容註: The international business environment : an overview and newer perspectives (complexities and choices) -- Dealing with the social and cultural aspects of a new market -- Managing the physical environment : market selection and market entry -- The economic environment: a business perspective -- The political and legal environment : dealing with new markets and new rules -- The global competitive environment : playing to win.
    電子資源: An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
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