Entertainment Industry Economics :[e...
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  • Entertainment Industry Economics :[electronic resource].A Guide for Financial Analysis.
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 338.4/7791
    書名/作者: Entertainment Industry Economics : : A Guide for Financial Analysis.
    作者: Vogel, Harold L.
    出版者: Leiden : : Cambridge University Press,, 2007.
    面頁冊數: 647 p.
    ISBN: 9780511510786 (electronic bk.)
    ISBN: 9780521874854 (print)
    內容註: Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; Part I: Introduction; 1 Economic perspective; 2 Basic elements; Part II: Media-dependent entertainment; 3 Movie macroeconomics; 4 Making and marketing movies; 5 Financial accounting in movies and television; 6 Music; 7 Broadcasting; 8 Cable; 9 Publishing; 10 Toys and games; Part III: Live entertainment; 11 Gaming and wagering; 12 Sports; 13 Performing arts and culture; 14 Amusement/theme parks; Part IV: Roundup; 15 Performance and policy; Appendix A: Sources of information; Appendix B: Major games of chance
    摘要、提要註: This seventh edition includes new material on the economics of networks and advertising.
    電子資源: Click here to view book
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