Creative strategy :[electronic resou...
Duggan, William.

 

  • Creative strategy :[electronic resource] a guide for innovation/
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.4/012
    杜威分類號: 658.4/012
    書名/作者: Creative strategy : : a guide for innovation// Creative strategy /Duggan, William.
    作者: Duggan, William.
    出版者: : Columbia University Press,, 2012.
    標題: Creative ability in business
    標題: Creative thinking
    標題: Diffusion of innovations
    標題: Strategic planning
    ISBN: 9780231160520
    ISBN: 9780231531467
    摘要、提要註: William Duggan’s 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations.
    電子資源: http://portal.igpublish.com/iglibrary/search/COLB0001755.html
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