Service is front stage[electronic re...
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  • Service is front stage[electronic resource] :positioning services for value advantage /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8/12
    書名/作者: Service is front stage : positioning services for value advantage // James Teboul.
    作者: Teboul, James,
    出版者: Houndmills [England] ; : Palgrave Macmillan,, 2006.
    面頁冊數: 1 online resource (xi, 161 p.) : : ill.
    標題: Customer services - Management.
    標題: Service industries - Management.
    標題: Total quality management.
    標題: Commerci�ele dienstverlening.
    標題: Organisatieontwikkeling.
    ISBN: 9780230579477
    ISBN: 0230579477
    書目註: Includes bibliographical references (p. 146-149) and index.
    內容註: Toward a New Definition of Services -- Services: The Front-Stage Experience -- The Service Triangle -- The Service-Intensity Matrix -- Finding and Keeping the Fit -- The Three Movements of Quality -- Balancing Supply and Demand -- From Industrial to Professional Services -- Managing the Change Process.
    摘要、提要註: This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction systematically to explore the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service-intensity matrix. This is a novel approach to services that challenges the traditional view.
    電子資源: An electronic book accessible through the World Wide Web; click for information
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