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Managing green issues[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.4/08
書名/作者:	Managing green issues/ Tom Curtin.
作者:	Curtin, Tom.
出版者:	Basingstoke [England] ; : Palgrave Macmillan,, 2007.
面頁冊數:	1 online resource (xiii, 208 p.)
附註:	Includes index.
標題:	Environmental management.
標題:	Environmental responsibility.
標題:	Social responsibility of business.
ISBN:	9780230800854
ISBN:	0230800858
內容註:	PART 1: GREEN ISSUES -- The Rise of Environmental Consciousness -- The Impact of Green Issues on Organisations -- PART 2: THE CONTEXT OF GREEN ISSUES -- The Greening of Modern Democracies -- Stakeholders: Some Real Definitions -- The Role of the Media -- PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES -- Research Comes First -- Communications Mechanisms -- Who to Communicate With -- Third Party Advocacy -- Green Credentials Help in a Crisis -- PART 4: THE FUTURE -- Evaluation of Green Communications -- Green Issues and Marketing -- The Future of Green Issues Communication.
摘要、提要註:	The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.
電子資源:	An electronic book accessible through the World Wide Web; click for information

Managing green issues[electronic resource] /
Curtin, Tom.

Managing green issues[electronic resource] /Tom Curtin. - 2nd ed., rev. and updated. - Basingstoke [England] ;Palgrave Macmillan,2007. - 1 online resource (xiii, 208 p.)

Includes index.

PART 1: GREEN ISSUES -- The Rise of Environmental Consciousness -- The Impact of Green Issues on Organisations -- PART 2: THE CONTEXT OF GREEN ISSUES -- The Greening of Modern Democracies -- Stakeholders: Some Real Definitions -- The Role of the Media -- PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES -- Research Comes First -- Communications Mechanisms -- Who to Communicate With -- Third Party Advocacy -- Green Credentials Help in a Crisis -- PART 4: THE FUTURE -- Evaluation of Green Communications -- Green Issues and Marketing -- The Future of Green Issues Communication.

The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.

ISBN: 9780230800854

Standard No.: 10.1057/9780230800854doi

Source: 283769Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

182994
Environmental management.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: GE300 / .C78 2007eb

Dewey Class. No.: 658.4/08

Managing green issues[electronic resource] /
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245 1 0 $a Managing green issues $h [electronic resource] / $c Tom Curtin.
250 $a 2nd ed., rev. and updated.
260 $a Basingstoke [England] ; $a New York : $b Palgrave Macmillan, $c 2007.
300 $a 1 online resource (xiii, 208 p.)
500 $a Includes index.
505 0 $a PART 1: GREEN ISSUES -- The Rise of Environmental Consciousness -- The Impact of Green Issues on Organisations -- PART 2: THE CONTEXT OF GREEN ISSUES -- The Greening of Modern Democracies -- Stakeholders: Some Real Definitions -- The Role of the Media -- PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES -- Research Comes First -- Communications Mechanisms -- Who to Communicate With -- Third Party Advocacy -- Green Credentials Help in a Crisis -- PART 4: THE FUTURE -- Evaluation of Green Communications -- Green Issues and Marketing -- The Future of Green Issues Communication.
520 $a The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.
588 $a Description based on print version record.
650 0 $a Environmental management. $3 182994
650 0 $a Environmental responsibility. $3 342993
650 0 $a Social responsibility of business. $3 338999
655 4 $a Electronic books. $2 local $3 336502
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856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230800854 $z An electronic book accessible through the World Wide Web; click for information
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