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Place branding[electronic resource] ...

Anholt, Simon.

Place branding[electronic resource] :theory and best practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.299
書名/作者:	Place branding : theory and best practice // Simon Anholt.
作者:	Anholt, Simon.
出版者:	Basingstoke : : Palgrave Macmillan,, 2006.
面頁冊數:	p. cm.
標題:	Place marketing.
標題:	Community development.
ISBN:	9780230627727
ISBN:	0230627722
內容註:	What is Competitive Identity? -- The Theory of Competitive Identity -- Understanding National Image -- Planning for Competitive Identity -- Implementing Competitive Identity -- Competitive Identity and Development.
電子資源:	An electronic book accessible through the World Wide Web; click for information

Place branding[electronic resource] :theory and best practice /
Anholt, Simon.

Place brandingtheory and best practice /[electronic resource] :Simon Anholt. - Basingstoke :Palgrave Macmillan,2006. - p. cm.

What is Competitive Identity? -- The Theory of Competitive Identity -- Understanding National Image -- Planning for Competitive Identity -- Implementing Competitive Identity -- Competitive Identity and Development.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access: World Wide Web.

ISBN: 9780230627727

Standard No.: 10.1057/9780230627727doi

Source: 283440Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

374274
Place marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: G155.A1 / A54 2006eb

Dewey Class. No.: 659.299

Place branding[electronic resource] :theory and best practice /
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020 $a 0230627722
024 7 $a 10.1057/9780230627727 $2 doi
035 $a (OCoLC)314774190
035 $a ocn314774190
037 $a 283440 $b Palgrave Macmillan $n http://www.palgraveconnect.com
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082 0 4 $a 659.299 $2 22
100 1 $a Anholt, Simon. $3 374273
245 1 0 $a Place branding $h [electronic resource] : $b theory and best practice / $c Simon Anholt.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2006.
300 $a p. cm.
505 0 $a What is Competitive Identity? -- The Theory of Competitive Identity -- Understanding National Image -- Planning for Competitive Identity -- Implementing Competitive Identity -- Competitive Identity and Development.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Mar. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Place marketing. $3 374274
650 0 $a Community development. $3 380144
655 7 $a Electronic books. $2 local $3 336502
710 2 $a Palgrave Connect (Online service) $3 370384
776 1 $c Original $z 0230500285 $z 9780230500280 $w (OCoLC)70401492
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230627727 $z An electronic book accessible through the World Wide Web; click for information
994 $a C0 $b TEF

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