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Marketing decision making and the ma...

IGI Global.

Marketing decision making and the management of pricing[electronic resource] :successful business tools /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	Marketing decision making and the management of pricing : successful business tools // Rajagopal, editor.
其他作者:	Rajagopal,
出版者:	Hershey, Pa. : : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),, c2013.
面頁冊數:	237 p. ;; 29 cm.
標題:	Pricing.
標題:	Strategic planning.
ISBN:	9781466640955 (ebook)
ISBN:	9781466640948 (hardcover)
書目註:	Includes bibliographical references.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4094-8

Marketing decision making and the management of pricing[electronic resource] :successful business tools /
Marketing decision making and the management of pricingsuccessful business tools /[electronic resource] :Rajagopal, editor. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2013. - 237 p. ;29 cm.

Includes bibliographical references.

Mode of access: World Wide Web.

ISBN: 9781466640955 (ebook)Subjects--Topical Terms:

367271
Pricing.

LC Class. No.: HF5416.5 / .M36 2013e

Dewey Class. No.: 658.8/02

Marketing decision making and the management of pricing[electronic resource] :successful business tools /
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