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Creating consumers[electronic resource] :home economists in twentieth-century America /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	640.023
書名/作者:	Creating consumers : home economists in twentieth-century America // Carolyn M. Goldstein.
作者:	Goldstein, Carolyn M.,
出版者:	Chapel Hill : : University of North Carolina Press,, c2012.
面頁冊數:	1 online resource (xi, 412 p.) : : ill.
標題:	Feminism - History - 20th century. - United States
標題:	Consumer education - History - 20th century. - United States
標題:	Home economics - Vocational guidance - 20th century. - United States
ISBN:	9781469601700 (electronic bk.)
ISBN:	1469601702 (electronic bk.)
ISBN:	9780807835531 (hbk.)
ISBN:	0807835536 (hbk.)
書目註:	Includes bibliographical references and index.
摘要、提要註:	"Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar periodto its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating andrepresenting consumers while they shaped cultural expectations about consumer goods as well as the goods themselves.Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis ondomesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace. "--Provided by publisher.
電子資源:	Full text available:

Creating consumers[electronic resource] :home economists in twentieth-century America /
Goldstein, Carolyn M.,1962-

Creating consumershome economists in twentieth-century America /[electronic resource] :Carolyn M. Goldstein. - Chapel Hill :University of North Carolina Press,c2012. - 1 online resource (xi, 412 p.) :ill.

Includes bibliographical references and index.

"Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar periodto its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating andrepresenting consumers while they shaped cultural expectations about consumer goods as well as the goods themselves.Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis ondomesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace. "--Provided by publisher.

ISBN: 9781469601700 (electronic bk.)Subjects--Topical Terms:

371533
Feminism
--History--United States--20th century.

LC Class. No.: TX654 / .G65 2012

Dewey Class. No.: 640.023

Creating consumers[electronic resource] :home economists in twentieth-century America /
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