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Conquering global markets[electronic...

Hubbard, Nancy, (1963-)

Conquering global markets[electronic resource] :secrets from the world's most successful multinationals /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/4
書名/作者:	Conquering global markets : secrets from the world's most successful multinationals // Nancy A. Hubbard.
作者:	Hubbard, Nancy,
出版者:	Houndmills, Basingstoke, Hampshire : : Palgrave Macmillan,, 2013.
面頁冊數:	1 online resource (xi, 228 p.) : : ill.
標題:	International business enterprises.
標題:	Globalization - Economic aspects.
標題:	Strategic alliances (Business)
標題:	BUSINESS & ECONOMICS / Exports & Imports
標題:	BUSINESS & ECONOMICS / International / Marketing
標題:	BUSINESS & ECONOMICS / Marketing / Multilevel
ISBN:	9781137307729 (electronic bk.)
ISBN:	1137307722 (electronic bk.)
書目註:	Includes bibliographical references and index.
內容註:	The economics of globalization -- Trends in globalization -- The risks, challenges and benefits of being global -- How do companies go global : choices and issues between entry strategies -- Non-equity modes of investment -- Equity investment alliances and joint ventures -- Mergers and acquisitions -- Greenfield expansion -- Emerging market companies as globalizers -- China as a destination -- The next decade and beyond.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137307729

Conquering global markets[electronic resource] :secrets from the world's most successful multinationals /
Hubbard, Nancy,1963-

Conquering global marketssecrets from the world's most successful multinationals /[electronic resource] :Nancy A. Hubbard. - Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2013. - 1 online resource (xi, 228 p.) :ill.

Includes bibliographical references and index.

The economics of globalization -- Trends in globalization -- The risks, challenges and benefits of being global -- How do companies go global : choices and issues between entry strategies -- Non-equity modes of investment -- Equity investment alliances and joint ventures -- Mergers and acquisitions -- Greenfield expansion -- Emerging market companies as globalizers -- China as a destination -- The next decade and beyond.

ISBN: 9781137307729 (electronic bk.)

Source: 497841Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

337362
International business enterprises.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD2755.5 / .H826 2013

Dewey Class. No.: 658.8/4

Conquering global markets[electronic resource] :secrets from the world's most successful multinationals /
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300 $a 1 online resource (xi, 228 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a The economics of globalization -- Trends in globalization -- The risks, challenges and benefits of being global -- How do companies go global : choices and issues between entry strategies -- Non-equity modes of investment -- Equity investment alliances and joint ventures -- Mergers and acquisitions -- Greenfield expansion -- Emerging market companies as globalizers -- China as a destination -- The next decade and beyond.
588 $a Description based on print version record.
650 0 $a International business enterprises. $3 337362
650 0 $a Globalization $x Economic aspects. $3 337363
650 0 $a Strategic alliances (Business) $3 234195
650 7 $a BUSINESS & ECONOMICS / Exports & Imports $2 bisacsh $3 527172
650 7 $a BUSINESS & ECONOMICS / International / Marketing $2 bisacsh $3 527173
650 7 $a BUSINESS & ECONOMICS / Marketing / Multilevel $2 bisacsh $3 528569
655 4 $a Electronic books. $2 local $3 336502
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