Understanding and profiting from int...
Yang, Deli, (1964-)

 

  • Understanding and profiting from intellectual property[electronic resource] :strategies across borders /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 346.048
    書名/作者: Understanding and profiting from intellectual property : strategies across borders // by Deli Yang.
    作者: Yang, Deli,
    出版者: Basingstoke : : Palgrave Macmillan,, 2012.
    面頁冊數: 1 online resource.
    附註: Includes index.
    標題: Intellectual property.
    標題: Intellectual property - Economic aspects.
    標題: LAW / Business & Financial
    標題: LAW / Intellectual Property / General
    ISBN: 9781137094667 (electronic bk.)
    ISBN: 1137094664 (electronic bk.)
    ISBN: 0230300545
    ISBN: 9780230300545
    ISBN: 9781283947053 (MyiLibrary)
    ISBN: 1283947056 (MyiLibrary)
    內容註: Understanding and Benefiting from Intellectual -- Property across Borders: A Beginning -- PART I: INTELLECTUAL PROPERTY FUNDAMENTALS -- Intellectual Property Theories -- Intellectual Property Systems -- PART II: INTELLECTUAL PROPERTY ENVIRONMENTS -- The Impacts of Intellectual Property on -- Political Economy -- The Effects of Political Economy on -- Intellectual Property -- Culture and Intellectual Property -- PART III: INTELLECTUAL PROPERTY MANAGEMENT -- Managing Intellectual Property Assets -- Valuing Intellectual Property -- PART IV: INTELLECTUAL PROPERTY STRATEGIES -- Commercializing Intellectual Property Internationally -- Licensing and Contracting Intellectual Property -- Internationally -- Global Piracy and Strategic Responses -- Understanding and Benefiting from Intellectual -- Property across Borders: New Beginnings -- Index.
    摘要、提要註: This revised edition offers a guide on how to profit from intellectual property (IP), particularly in a global business context. It presents the fundamentals, environments, management and strategies of IP with supporting cases and statistics. This volume enables practitioners to devise a plan based on logically adopted strategic and managerial approaches to handle IP across borders and evaluate it in an extensive manner, bearing in mind creation, protection and dissemination. It will also enable IP analysts to assess cross-border IP activities, particularly between the US and China, and will provide other readers, such as educators and students, with a critical understanding of relevant IP theories and practices.
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9781137094667
Export
取書館別
 
 
變更密碼
登入