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The rise of marketing and market res...

Berghoff, Hartmut.

The rise of marketing and market research[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	381.09
書名/作者:	The rise of marketing and market research/ edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
其他作者:	Berghoff, Hartmut.
出版者:	New York, NY : : Palgrave Macmillan,, 2012.
面頁冊數:	1 online resource.
附註:	Includes index.
標題:	Marketing - History.
標題:	Marketing research - History.
標題:	Economic history.
標題:	BUSINESS & ECONOMICS / Commerce
標題:	BUSINESS & ECONOMICS / Marketing / General
標題:	BUSINESS & ECONOMICS / Sales & Selling / General
ISBN:	9781137071286 (electronic bk.)
ISBN:	1137071281 (electronic bk.)
摘要、提要註:	Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137071286

The rise of marketing and market research[electronic resource] /
The rise of marketing and market research[electronic resource] /edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann. - New York, NY :Palgrave Macmillan,2012. - 1 online resource. - Worlds of consumption.

Includes index.

Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India.

ISBN: 9781137071286 (electronic bk.)

Source: 608177Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

526641
Marketing
--History.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415 / .R55175 2012

Dewey Class. No.: 381.09

The rise of marketing and market research[electronic resource] /
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