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International place branding yearboo...

Go, Frank M.

International place branding yearbook 2010[electronic resource] :place branding in the new age of innovation /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
[NT 15000414] null:	910.688
タイトル / 著者:	International place branding yearbook 2010 : place branding in the new age of innovation // by Frank Go, Robert Govers.
その他の著者:	Go, Frank M.
出版された:	Basingstoke : : Palgrave Macmillan,, 2010.
記述:	1 online resource (l, 234 p.) : : ill.
主題:	Place marketing - Periodicals.
主題:	TRAVEL - Museums, Tours, Points of Interest.
主題:	TRAVEL - Hikes & Walks.
主題:	TRAVEL - Budget.
主題:	TRAVEL - Special Interest
主題:	TRAVEL - Parks & Campgrounds.
主題:	TRAVEL - Reference.
主題:	TRAVEL - Road Travel.
主題:	TRAVEL - Special Interest
国際標準図書番号 (ISBN) :	9780230298095 (electronic bk.)
国際標準図書番号 (ISBN) :	0230298095 (electronic bk.)
[NT 15000227] null:	Includes bibliographical references and index.
[NT 15000228] null:	Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding.
[NT 15000229] null:	The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230298095

International place branding yearbook 2010[electronic resource] :place branding in the new age of innovation /
International place branding yearbook 2010place branding in the new age of innovation /[electronic resource] :by Frank Go, Robert Govers. - Basingstoke :Palgrave Macmillan,2010. - 1 online resource (l, 234 p.) :ill.

Includes bibliographical references and index.

Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding.

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

ISBN: 9780230298095 (electronic bk.)Subjects--Topical Terms:

472219
Place marketing
--Periodicals.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415 / .I68 2010eb

Dewey Class. No.: 910.688

International place branding yearbook 2010[electronic resource] :place branding in the new age of innovation /
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245 0 0 $a International place branding yearbook 2010 $h [electronic resource] : $b place branding in the new age of innovation / $c by Frank Go, Robert Govers.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2010.
300 $a 1 online resource (l, 234 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding.
520 $a The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
588 $a Description based on print version record.
650 0 $a Place marketing $v Periodicals. $3 472219
650 7 $a TRAVEL $x Museums, Tours, Points of Interest. $2 bisacsh $3 523949
650 7 $a TRAVEL $x Hikes & Walks. $2 bisacsh $3 523950
650 7 $a TRAVEL $x Budget. $2 bisacsh $3 523951
650 7 $a TRAVEL $x Special Interest $x Ecotourism. $2 bisacsh $3 523952
650 7 $a TRAVEL $x Parks & Campgrounds. $2 bisacsh $3 523953
650 7 $a TRAVEL $x Reference. $2 bisacsh $3 523954
650 7 $a TRAVEL $x Road Travel. $2 bisacsh $3 523955
650 7 $a TRAVEL $x Special Interest $x Adventure. $2 bisacsh $3 523956
655 4 $a Electronic books. $2 local $3 336502
700 1 $a Go, Frank M. $3 376785
700 1 $a Govers, Robert. $3 376784
776 0 8 $i Print version: $t International place branding yearbook 2010. $d Basingstoke : Palgrave Macmillan, 2010 $z 9780230279544 $w (OCoLC)609540980
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230298095
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994 $a C0 $b TEF

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