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Strategic marketing problems cases a...

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Kerin, Roger A.

Strategic marketing problems cases and comments

Record Type:	Language materials, printed : Monograph/item
[NT 15000414]:	658.8
Title/Author:	Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Author:	Kerin, Roger A.
other author:	Peterson, Robert A.
Published:	Boston : Allyn and Bacon, 1993
Description:	720 p. : ill. ; 26 cm
Subject:	Marketing - Management
Subject:	Marketing - Decision making
ISBN:	0205142427 (hbk.)
[NT 15000227]:	Includes bibliographical references and index.

Strategic marketing problems cases and comments
Kerin, Roger A.

Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson. - 6th ed. - Boston Allyn and Bacon1993 - 720 p. ill. 26 cm

Includes bibliographical references and index.

ISBN: 0205142427 (hbk.)Subjects--Topical Terms:

507969
Marketing
--Management

Dewey Class. No.: 658.8

Strategic marketing problems cases and comments
LDR:00452cam 2200157 a 4500 001 378555
005
008 130530s1993 maua b 00110 eng
020 $a 0205142427 (hbk.)
040 $b eng $d DYU
041 0 # $a eng
082 0 4 $a 658.8
100 1 0 $a Kerin, Roger A. $3 456193
245 1 0 $a Strategic marketing problems $b cases and comments $c Roger A. Kerin, Robert A. Peterson.
250 $a 6th ed.
260 # $a Boston $b Allyn and Bacon $c 1993
300 $a 720 p. $b ill. $c 26 cm
504 $a Includes bibliographical references and index.
650 # 0 $a Marketing $x Management $x Case studies. $3 507969
650 # 0 $a Marketing $x Decision making $x Case studies. $3 507970
700 1 # $a Peterson, Robert A. $3 507968

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80034098

四樓西文圖書區

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658.8 K39-1

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1 records • Pages 1 •
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