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Special events :a new generation and...

Goldblatt, Joe Jeff, (1952-)

Special events :a new generation and the next frontier /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	394.2
書名/作者:	Special events : : a new generation and the next frontier // Joe Goldblatt.
作者:	Goldblatt, Joe Jeff,
出版者:	Hoboken, N.J. : : Wiley,, c2011.
面頁冊數:	xxvi, 550 p., [16] p. of plates : : ill. (some col.), map ;; 25 cm.
標題:	Special events - Management.
ISBN:	9780470449875 (hbk.) :
ISBN:	047044987X (hbk.)
書目註:	Includes bibliographical references (p. 515-524) and index.
摘要、提要註:	"This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events' financial, quality, environmental and other strategic outcomes."--Provided by publisher.
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9780470449875.jpg

Special events :a new generation and the next frontier /
Goldblatt, Joe Jeff,1952-

Special events :a new generation and the next frontier /Joe Goldblatt. - 6th ed. - Hoboken, N.J. :Wiley,c2011. - xxvi, 550 p., [16] p. of plates :ill. (some col.), map ;25 cm. - The Wiley event management series.

Includes bibliographical references (p. 515-524) and index.

"This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events' financial, quality, environmental and other strategic outcomes."--Provided by publisher.

ISBN: 9780470449875 (hbk.) :NTD 2,388

LCCN: 2010031123Subjects--Topical Terms:

350427
Special events
--Management.

LC Class. No.: GT3405 / .G65 2011

Dewey Class. No.: 394.2

Special events :a new generation and the next frontier /
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