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Branding the candidate[electronic resource] :marketing strategies to win your vote /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
324.7/30973
書名/作者:
Branding the candidate : marketing strategies to win your vote // Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz.
作者:
Spiller, Lisa.
其他作者:
Bergner, Jeffrey T.
出版者:
Santa Barbara, Calif. : : Praeger,, c2011.
面頁冊數:
xvi, 211 p. : : ill. (some col.), map ;; 26 cm.
標題:
Campaign management - United States.
標題:
Political campaigns - United States.
標題:
Marketing - Political aspects - United States.
標題:
Political candidates - United States.
ISBN:
0313394059 (e-book)
ISBN:
9780313394058 (e-book)
ISBN:
0313394040 (alk. paper)
ISBN:
9780313394041 (alk. paper)
書目註:
Includes bibliographical references and index.
電子資源:
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
Branding the candidate[electronic resource] :marketing strategies to win your vote /
Spiller, Lisa.
Branding the candidate
marketing strategies to win your vote /[electronic resource] :Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz. - Santa Barbara, Calif. :Praeger,c2011. - xvi, 211 p. :ill. (some col.), map ;26 cm. - Praeger series in political communication. - Praeger series in political communication..
Includes bibliographical references and index.
ISBN: 0313394059 (e-book)
LCCN: 2011010317Subjects--Topical Terms:
455852
Campaign management
--United States.
LC Class. No.: JK2281 / .S65 2011
Dewey Class. No.: 324.7/30973
Branding the candidate[electronic resource] :marketing strategies to win your vote /
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