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Trust, social relations and engageme...

Padua, Donatella.

Trust, social relations and engagement[electronic resource] :understanding customer behaviour on the Web /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/12
書名/作者:	Trust, social relations and engagement : understanding customer behaviour on the Web // by Donatella Padua.
作者:	Padua, Donatella.
出版者:	Basingstoke : : Palgrave Macmillan,, 2012.
面頁冊數:	1 online resource (231 p.)
標題:	Relationship marketing.
標題:	Internet marketing.
標題:	Business enterprises - Valuation.
標題:	BUSINESS & ECONOMICS / Customer Relations
ISBN:	9780230391253 (electronic bk.)
ISBN:	0230391257 (electronic bk.)
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230391253

Trust, social relations and engagement[electronic resource] :understanding customer behaviour on the Web /
Padua, Donatella.

Trust, social relations and engagementunderstanding customer behaviour on the Web /[electronic resource] :by Donatella Padua. - Basingstoke :Palgrave Macmillan,2012. - 1 online resource (231 p.)

ISBN: 9780230391253 (electronic bk.)

Standard No.: 9786613900302

Nat. Bib. Agency Control No.: 016025912UkSubjects--Topical Terms:

340839
Relationship marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.55

Dewey Class. No.: 658.8/12

Trust, social relations and engagement[electronic resource] :understanding customer behaviour on the Web /
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300 $a 1 online resource (231 p.)
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650 0 $a Internet marketing. $3 184218
650 0 $a Business enterprises $x Valuation. $3 416430
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