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Consuming reality[electronic resource] :the commercialization of factual entertainment /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	384.55/32
書名/作者:	Consuming reality : the commercialization of factual entertainment // June Deery.
作者:	Deery, June.
出版者:	New York : : Palgrave Macmillan,, 2012.
面頁冊數:	1 online resource (vii, 225 p.)
標題:	Television advertising.
標題:	Reality television programs.
標題:	PERFORMING ARTS / Television / History & Criticism.
標題:	SOCIAL SCIENCE / Popular Culture.
標題:	PERFORMING ARTS / Television / Guides & Reviews.
標題:	TECHNOLOGY & ENGINEERING / Television & Video
ISBN:	9781137007681 (electronic bk.)
ISBN:	1137007680 (electronic bk.)
書目註:	Includes bibliographical references and index.
內容註:	Commercial Participation: Advertising and Beyond -- Public Relations -- Nation Building -- Caring Capitalism -- Retail TV -- Mixed Blessings -- The Body Project.
摘要、提要註:	Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137007681

Consuming reality[electronic resource] :the commercialization of factual entertainment /
Deery, June.

Consuming realitythe commercialization of factual entertainment /[electronic resource] :June Deery. - 1st ed. - New York :Palgrave Macmillan,2012. - 1 online resource (vii, 225 p.)

Includes bibliographical references and index.

Commercial Participation: Advertising and Beyond -- Public Relations -- Nation Building -- Caring Capitalism -- Retail TV -- Mixed Blessings -- The Body Project.

Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.

ISBN: 9781137007681 (electronic bk.)

Standard No.: 9786613722560

Source: 565635Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

477873
Television advertising.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF6146.T42 / D44 2012

Dewey Class. No.: 384.55/32

Consuming reality[electronic resource] :the commercialization of factual entertainment /
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245 1 0 $a Consuming reality $h [electronic resource] : $b the commercialization of factual entertainment / $c June Deery.
250 $a 1st ed.
260 $a New York : $b Palgrave Macmillan, $c 2012.
300 $a 1 online resource (vii, 225 p.)
504 $a Includes bibliographical references and index.
505 0 $a Commercial Participation: Advertising and Beyond -- Public Relations -- Nation Building -- Caring Capitalism -- Retail TV -- Mixed Blessings -- The Body Project.
520 $a Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.
520 $a "Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. Its comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Topics include: reality formats as pseudo-events, participation/interactivity, product placement, donorship, TV-web branding, caring capitalism, commercial nationalism, mediation as consumption, consumption as mediation, making over homes/bodies as properties, consumer identity and pathology, gendered consumption, religion, Disney, and the American Dream"--Provided by publisher.
588 $a Description based on print version record.
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650 0 $a Reality television programs. $3 471871
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650 7 $a SOCIAL SCIENCE / Popular Culture. $2 bisacsh $3 473366
650 7 $a PERFORMING ARTS / Television / Guides & Reviews. $2 bisacsh $3 477874
650 7 $a TECHNOLOGY & ENGINEERING / Television & Video $2 bisacsh $3 477801
655 4 $a Electronic books. $2 local $3 336502
776 0 8 $i Print version: $a Deery, June. $t Consuming reality. $b 1st ed. $d New York : Palgrave Macmillan, 2012 $z 9780230379961 $w (DLC) 2011047899 $w (OCoLC)764357711
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