Winning isn't everything: The effect...
Reichart Smith, Lauren Melissa.

 

  • Winning isn't everything: The effect of nationalism bias on enjoyment of a mediated sporting event.
  • 纪录类型: 书目-语言数据,印刷品 : Monograph/item
    [NT 47271] Title/Author: Winning isn't everything: The effect of nationalism bias on enjoyment of a mediated sporting event.
    作者: Reichart Smith, Lauren Melissa.
    面页册数: 88 p.
    附注: Source: Dissertation Abstracts International, Volume: 71-07, Section: A, page: 2280.
    Contained By: Dissertation Abstracts International71-07A.
    标题: Mass Communications.
    标题: Recreation.
    ISBN: 9781124060583
    [NT 15000229] null: Disposition theory research within mediated sporting events has traditionally looked at the relationship between enjoyment and outcome. The theoretical framework hypothesizes enjoyment of media content is a function of viewers' affective dispositions toward media characters, and the resulting outcome faced by the characters. Later research attempts to explain how dispositions are formed. However, a gap currently exists in the theory concerning the effect of the different elements of the mediated content. The purpose of this study was to examine one such element of mediated content. This study used a 4 x 2 between subjects experimental design to test the effects of commentary from a United States broadcast on enjoyment. Within the experiment, commentary and outcome were manipulated for two teams of different nationalities. Results showed commentary did have an effect on enjoyment; however, commentary was a stronger predictor of enjoyment than was outcome. Additionally, it was found nationality alone did not have an effect on enjoyment, but commentary and nationality combined did have such an effect. Findings from this study have implications for disposition theory and future research on factors affecting enjoyment.
    电子资源: http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3409052
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