| レコード種別: |
言語・文字資料 (印刷物)
: 単行資料
|
| [NT 15000414] null: |
658.4/012 |
| タイトル / 著者: |
Business model generation : : a handbook for visionaries, game changers, and challengers // written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. |
| 著者: |
Osterwalder, Alexander. |
| その他の著者: |
Pigneur, Yves. |
| 出版された: |
Hoboken, NJ : : Wiley,, c2010. |
| 記述: |
278 p. : : ill. (some col.) ;; 20 x 25 cm. |
| 主題: |
Business planning. |
| 主題: |
New business enterprises. |
| 主題: |
Strategic planning. |
| 国際標準図書番号 (ISBN) : |
9780470876411 (pbk.) : |
| 国際標準図書番号 (ISBN) : |
0470876417 (pbk.) |
| [NT 15000227] null: |
Includes bibliographical references. |
| [NT 15000228] null: |
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. |
| [NT 15000229] null: |
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. |