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Mission-based marketing :positioning...

Brinckerhoff, Peter C., (1952-)

Mission-based marketing :positioning your not-for-profit in an increasingly competitive world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Mission-based marketing : : positioning your not-for-profit in an increasingly competitive world // Peter C. Brinckerhoff.
作者:	Brinckerhoff, Peter C.,
出版者:	Hoboken, N.J. : : John Wiley & Sons,, c2010.
面頁冊數:	xiii, 242 p. : : ill. ;; 24 cm.
附註:	Includes index.
標題:	Nonprofit organizations - Marketing.
ISBN:	9780470602188 (hbk.) :
ISBN:	047060218X (hbk.)
ISBN:	9780470889848 (ebk.)
ISBN:	0470889845 (ebk.)
ISBN:	9780470889855 (ebk.)
ISBN:	0470889853 (ebk.)
ISBN:	9780470889862 (ebk.)
ISBN:	0470889861 (ebk.)
摘要、提要註:	"Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising."--
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9780470602188.jpg
電子資源:	http://catdir.loc.gov/catdir/enhancements/fy1007/2010013514-d.html
電子資源:	http://catdir.loc.gov/catdir/enhancements/fy1007/2010013514-t.html
電子資源:	http://catdir.loc.gov/catdir/enhancements/fy1012/2010013514-b.html

Mission-based marketing :positioning your not-for-profit in an increasingly competitive world /
Brinckerhoff, Peter C.,1952-

Mission-based marketing :positioning your not-for-profit in an increasingly competitive world /Peter C. Brinckerhoff. - 3rd ed. - Hoboken, N.J. :John Wiley & Sons,c2010. - xiii, 242 p. :ill. ;24 cm.

Includes index.

"Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising."--

ISBN: 9780470602188 (hbk.) :NTD 1,523

LCCN: 2010013514

Nat. Bib. No.: GBB075287bnb

Nat. Bib. Agency Control No.: 015583437UkSubjects--Topical Terms:

367175
Nonprofit organizations
--Marketing.

LC Class. No.: HF5415 / .B667 2010

Dewey Class. No.: 658.8

Mission-based marketing :positioning your not-for-profit in an increasingly competitive world /
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020 $a 0470889853 (ebk.)
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260 $a Hoboken, N.J. : $b John Wiley & Sons, $c c2010.
300 $a xiii, 242 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
520 $a "Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising."-- $c Provided by publisher.
650 0 $a Nonprofit organizations $x Marketing. $3 367175
856 4 2 $3 Cover image $u http://catalogimages.wiley.com/images/db/jimages/9780470602188.jpg
856 4 2 $3 Publisher description $u http://catdir.loc.gov/catdir/enhancements/fy1007/2010013514-d.html
856 4 1 $3 Table of contents only $u http://catdir.loc.gov/catdir/enhancements/fy1007/2010013514-t.html
856 4 2 $3 Contributor biographical information $u http://catdir.loc.gov/catdir/enhancements/fy1012/2010013514-b.html

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http://catalogimages.wiley.com/images/db/jimages/9780470602188.jpg
http://catdir.loc.gov/catdir/enhancements/fy1007/2010013514-d.html
http://catdir.loc.gov/catdir/enhancements/fy1007/2010013514-t.html
http://catdir.loc.gov/catdir/enhancements/fy1012/2010013514-b.html

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