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Business-to-business marketing /

~

Brennan, Ross, (1957-)

Business-to-business marketing /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
[NT 15000414] null:	658.804
タイトル / 著者:	Business-to-business marketing // Ross Brennan, Louise Canning and Raymond McDowell.
著者:	Brennan, Ross,
その他の著者:	Canning, Louise.
出版された:	London ; : SAGE,, 2011.
記述:	xxi, 386 p. : : ill. ;; 25 cm.
注記:	Previous ed.: 2007.
主題:	Industrial marketing.
主題:	Industrial marketing
国際標準図書番号 (ISBN) :	9781849201551 (hbk.) :
国際標準図書番号 (ISBN) :	1849201552 (hbk.)
国際標準図書番号 (ISBN) :	9781849201568 (pbk.)
国際標準図書番号 (ISBN) :	1849201560 (pbk.)
[NT 15000227] null:	Includes bibliographical references and index.
[NT 15000229] null:	This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

Business-to-business marketing /
Brennan, Ross,1957-

Business-to-business marketing /Ross Brennan, Louise Canning and Raymond McDowell. - 2nd ed. - London ;SAGE,2011. - xxi, 386 p. :ill. ;25 cm. - Advanced marketing series.

Previous ed.: 2007.

Includes bibliographical references and index.

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

ISBN: 9781849201551 (hbk.) :NTD 4,418

LCCN: 2010925261

Nat. Bib. No.: GBB099335bnbSubjects--Topical Terms:

338892
Industrial marketing.

LC Class. No.: HF5415.1263 / .B74 2011

Dewey Class. No.: 658.804

Business-to-business marketing /
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020 $a 1849201552 (hbk.)
020 $a 9781849201568 (pbk.)
020 $a 1849201560 (pbk.)
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245 1 0 $a Business-to-business marketing / $c Ross Brennan, Louise Canning and Raymond McDowell.
250 $a 2nd ed.
260 $a London ; $a Los Angeles : $b SAGE, $c 2011.
300 $a xxi, 386 p. : $b ill. ; $c 25 cm.
490 0 $a Advanced marketing series
500 $a Previous ed.: 2007.
504 $a Includes bibliographical references and index.
520 8 $a This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
650 0 $a Industrial marketing. $3 338892
650 0 $a Industrial marketing $3 161419
700 1 $a Canning, Louise. $3 452676
700 1 $a McDowell, Raymond. $3 452677

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