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About face[electronic resource] :the...

Hill, Dan, (1959-)

About face[electronic resource] :the secrets of emotionally effective advertising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.101/9
書名/作者:	About face : the secrets of emotionally effective advertising // Dan Hill.
作者:	Hill, Dan,
出版者:	Philadelphia : : Kogan Page Limited,, 2010.
面頁冊數:	xii, 196 p. : : ill., maps.
標題:	Advertising - Psychological aspects.
標題:	Decision making - Psychological aspects.
標題:	Advertising - Research.
標題:	Emotions.
書目註:	Includes bibliographical references and index.
電子資源:	An electronic book accessible through the World Wide Web; click to view

About face[electronic resource] :the secrets of emotionally effective advertising /
Hill, Dan,1959-

About facethe secrets of emotionally effective advertising /[electronic resource] :Dan Hill. - Philadelphia :Kogan Page Limited,2010. - xii, 196 p. :ill., maps.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.

Available via World Wide Web.Subjects--Topical Terms:

447616
Advertising
--Psychological aspects.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5822 / .H515 2010eb

Dewey Class. No.: 659.101/9

About face[electronic resource] :the secrets of emotionally effective advertising /
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300 $a xii, 196 p. : $b ill., maps.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2010. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Advertising $x Psychological aspects. $3 447616
650 0 $a Decision making $x Psychological aspects. $3 343400
650 0 $a Advertising $x Research. $3 401032
650 0 $a Emotions. $3 193524
655 7 $a Electronic books. $2 local $3 336502
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856 4 0 $u http://site.ebrary.com/lib/dayeh/Doc?id=10428851 $z An electronic book accessible through the World Wide Web; click to view

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