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Consumer research for museum markete...

Wallace, Margot A., (1941-)

Consumer research for museum marketers[electronic resource] :audience insights money can't buy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	069/.068
書名/作者:	Consumer research for museum marketers : audience insights money can't buy // Margot A. Wallace.
作者:	Wallace, Margot A.,
出版者:	Lanham, Md. : : AltaMira Press,, c2010.
面頁冊數:	vi, 179 p.
標題:	Museums - Management.
標題:	Museums - Marketing.
標題:	Museums - Public relations.
書目註:	Includes bibliographical references and index.
電子資源:	An electronic book accessible through the World Wide Web; click to view

Consumer research for museum marketers[electronic resource] :audience insights money can't buy /
Wallace, Margot A.,1941-

Consumer research for museum marketersaudience insights money can't buy /[electronic resource] :Margot A. Wallace. - Lanham, Md. :AltaMira Press,c2010. - vi, 179 p.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.

Available via World Wide Web.Subjects--Topical Terms:

383953
Museums
--Management.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: AM121 / .W35 2010eb

Dewey Class. No.: 069/.068

Consumer research for museum marketers[electronic resource] :audience insights money can't buy /
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245 1 0 $a Consumer research for museum marketers $h [electronic resource] : $b audience insights money can't buy / $c Margot A. Wallace.
260 $a Lanham, Md. : $b AltaMira Press, $c c2010.
300 $a vi, 179 p.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2010. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Museums $x Management. $3 383953
650 0 $a Museums $x Marketing. $3 405083
650 0 $a Museums $x Public relations. $3 405085
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