大葉大學圖書館 |

The marketing manual[electronic resource] /

Record Type:	Language materials, printed : Monograph/item
[NT 15000414]:	658.8
Title/Author:	The marketing manual/ Michael J. Baker.
Author:	Baker, Michael John.
Published:	Oxford ; : Butterworth Heinemann,, 1998.
Description:	1 online resource (viii, 279 p.)
Subject:	Marketing - Management.
Subject:	Marketing
Subject:	BUSINESS & ECONOMICS - Marketing
Subject:	BUSINESS & ECONOMICS - Distribution.
ISBN:	9780750636520 (electronic bk.)
ISBN:	0750636521 (electronic bk.)
ISBN:	9780080938714 (electronic bk.)
ISBN:	008093871X (electronic bk.)
[NT 15000227]:	Includes bibliographical references (p. [273]-276) and index.
[NT 15000228]:	Strategic marketing planning; Problem solving and decision making; Developing a marketing orientation; Marketing and competitive success; The marketing appreciation; Where do we want to go?; How do I get there?; How will I know when I've arrived?; Appendices; Index.
[NT 15000229]:	The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: where are we now? where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis Written by one of the UK's leading marketing academics for his undergraduate and professional students to complete their marketing project course work.
Online resource:	http://www.sciencedirect.com/science/book/9780750636520

The marketing manual[electronic resource] /
Baker, Michael John.

The marketing manual[electronic resource] /Michael J. Baker. - Oxford ;Butterworth Heinemann,1998. - 1 online resource (viii, 279 p.) - Chartered Institute of Marketing/Butterworth-Heinemann marketing series. - CIM professional..

Includes bibliographical references (p. [273]-276) and index.

Strategic marketing planning; Problem solving and decision making; Developing a marketing orientation; Marketing and competitive success; The marketing appreciation; Where do we want to go?; How do I get there?; How will I know when I've arrived?; Appendices; Index.

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis Written by one of the UK's leading marketing academics for his undergraduate and professional students to complete their marketing project course work.

ISBN: 9780750636520 (electronic bk.)Subjects--Topical Terms:

337196
Marketing
--Management.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.13 / .B35 1998eb

Dewey Class. No.: 658.8

The marketing manual[electronic resource] /
LDR:02807cam 2200385Ia 4500 001 353416
003 OCoLC
005 20111122091357.0
006 m d
007 cr cnu---unuuu
008 120110s1998 enk obf 001 0 eng d
020 $a 9780750636520 (electronic bk.)
020 $a 0750636521 (electronic bk.)
020 $a 9780080938714 (electronic bk.)
020 $a 008093871X (electronic bk.)
035 $a (OCoLC)474931003
035 $a ocn474931003
040 $a OPELS $b eng $c OPELS $d N$T $d YDXCP $d OCLCQ $d EBLCP $d IDEBK $d OCLCQ $d OPELS $d OCLCQ
049 $a TEFA
050 4 $a HF5415.13 $b .B35 1998eb
072 7 $a BUS $x 043000 $2 bisacsh
072 7 $a BUS $x 078000 $2 bisacsh
082 0 4 $a 658.8 $2 22
100 1 $a Baker, Michael John. $3 405553
245 1 4 $a The marketing manual $h [electronic resource] / $c Michael J. Baker.
260 $a Oxford ; $a Boston : $b Butterworth Heinemann, $c 1998.
300 $a 1 online resource (viii, 279 p.)
490 1 $a Chartered Institute of Marketing/Butterworth-Heinemann marketing series
504 $a Includes bibliographical references (p. [273]-276) and index.
505 0 $a Strategic marketing planning; Problem solving and decision making; Developing a marketing orientation; Marketing and competitive success; The marketing appreciation; Where do we want to go?; How do I get there?; How will I know when I've arrived?; Appendices; Index.
520 $a The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis Written by one of the UK's leading marketing academics for his undergraduate and professional students to complete their marketing project course work.
588 $a Description based on print version record.
650 0 $a Marketing $x Management. $3 337196
650 0 $a Marketing $3 141763
650 7 $a BUSINESS & ECONOMICS $x Marketing $x General. $2 bisacsh $3 443519
650 7 $a BUSINESS & ECONOMICS $x Distribution. $2 bisacsh $3 443520
655 4 $a Electronic books. $2 local $3 336502
776 0 8 $i Print version: $a Baker, Michael John. $t Marketing manual. $d Oxford ; Boston : Butterworth Heinemann, 1998 $z 9780750636520 $w (DLC) 98228280 $w (OCoLC)41641170
830 0 $a CIM professional. $3 444151
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750636520
938 $a YBP Library Services $b YANK $n 3127126
938 $a EBL - Ebook Library $b EBLB $n EBL535045
994 $a C0 $b TEF