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Television[electronic resource] :what's on, who's watching, and what it means /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	302.23/45
書名/作者:	Television : what's on, who's watching, and what it means // George Comstock, Erica Scharrer.
作者:	Comstock, George A.
其他作者:	Scharrer, Erica.
出版者:	San Diego : : Academic Press,, c1999.
面頁冊數:	1 online resource (xi, 388 p.) : : ill.
標題:	Television broadcasting - Social aspects.
標題:	Television broadcasting - Influence.
標題:	Television viewers - United States.
標題:	Television and children - United States.
標題:	Television - Social aspects - United States.
標題:	T�el�evision - Aspect social.
標題:	T�el�evision - Influence.
標題:	Televisie.
標題:	Sociale aspecten.
ISBN:	9780121835804
ISBN:	0121835804
書目註:	Includes bibliographical references (p. 311-369) and index.
內容註:	The Industry and the Audience: -- Three Eras. The Main Means. Assembled to Monitor. -- Manufacturing the World: -- Decisions, Stories, and Viewers. -- The Political Medium. -- Public Thought and Action. -- Of Time and Content: -- Scholastic Performance. -- Antisocial Behavior. -- References. -- Author Index. -- Subject Index.
摘要、提要註:	Television: What's On, Who's Watching, and What It Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television is not only watched but its messages are attended to and well understood. There is no shame in spending hours in front of the set, in fact, people over-estimate the time they spend viewing. Television advertising no longer persuades--it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior. Key Features * Incorporates social psychology, political science, sociology, child development, and the growing field of communications * Presents tables and graphs clarifying theories and linking sets of data * Paints concise portraits of the role of television in entertainment, politics, and child-rearing * Contains background for dozens of lectures and articles * Contains a comprehensive bibliography of more than 1000 citations, many recent.
電子資源:	http://www.sciencedirect.com/science/book/9780121835804

Television[electronic resource] :what's on, who's watching, and what it means /
Comstock, George A.

Televisionwhat's on, who's watching, and what it means /[electronic resource] :George Comstock, Erica Scharrer. - San Diego :Academic Press,c1999. - 1 online resource (xi, 388 p.) :ill.

Includes bibliographical references (p. 311-369) and index.

The Industry and the Audience: -- Three Eras. The Main Means. Assembled to Monitor. -- Manufacturing the World: -- Decisions, Stories, and Viewers. -- The Political Medium. -- Public Thought and Action. -- Of Time and Content: -- Scholastic Performance. -- Antisocial Behavior. -- References. -- Author Index. -- Subject Index.

Television: What's On, Who's Watching, and What It Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television is not only watched but its messages are attended to and well understood. There is no shame in spending hours in front of the set, in fact, people over-estimate the time they spend viewing. Television advertising no longer persuades--it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior. Key Features * Incorporates social psychology, political science, sociology, child development, and the growing field of communications * Presents tables and graphs clarifying theories and linking sets of data * Paints concise portraits of the role of television in entertainment, politics, and child-rearing * Contains background for dozens of lectures and articles * Contains a comprehensive bibliography of more than 1000 citations, many recent.

ISBN: 9780121835804

Source: 79180:79180Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

343240
Television broadcasting
--Social aspects.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: PN1992.6 / .C645 1999eb

Dewey Class. No.: 302.23/45

Television[electronic resource] :what's on, who's watching, and what it means /
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520 $a Television: What's On, Who's Watching, and What It Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television is not only watched but its messages are attended to and well understood. There is no shame in spending hours in front of the set, in fact, people over-estimate the time they spend viewing. Television advertising no longer persuades--it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior. Key Features * Incorporates social psychology, political science, sociology, child development, and the growing field of communications * Presents tables and graphs clarifying theories and linking sets of data * Paints concise portraits of the role of television in entertainment, politics, and child-rearing * Contains background for dozens of lectures and articles * Contains a comprehensive bibliography of more than 1000 citations, many recent.
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