Strategic management[electronic reso...
Katsioloudes, Marios I.

 

  • Strategic management[electronic resource] :global cultural perspectives for profit and non-profit organizations /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.4/012
    書名/作者: Strategic management : global cultural perspectives for profit and non-profit organizations // Marios I. Katsioloudes.
    作者: Katsioloudes, Marios I.
    其他作者: Katsioloudes, Marios I.
    出版者: Burlington, MA : : Elsevier Butterworth-Heinemann,, c2006.
    面頁冊數: 1 online resource (xvii, 387 p.) : : ill.
    附註: Rev. ed. of: Global strategic planning.
    標題: Strategic planning.
    標題: Nonprofit organizations.
    標題: Globalization.
    標題: Strategic planning. Nonprofit organizations. Globalization.
    標題: BUSINESS & ECONOMICS - Strategic Planning.
    ISBN: 9780750679664 (electronic bk.)
    ISBN: 0750679662 (electronic bk.)
    ISBN: 9780080517896 (electronic bk.)
    ISBN: 0080517897 (electronic bk.)
    書目註: Includes bibliographical references and index.
    內容註: An overview of the strategic planning process -- An introduction to the strategic planning process (SPP) -- Contemporary issues in the strategic planning process -- External strategic audt -- Internal strategic audit -- Strategic options-corporate level -- Strategic choice options-business and functional levels -- Implementation, evaluation, and control -- Implementing strategies in the business and functional levels -- Evaluation and control in strategic planning -- The strategic planning process for the nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing for the public and the nonprofit sectors -- The global environment -- A framework of global strategic planning -- Doing business with newly emerging market (NEM) economies.
    摘要、提要註: Strategic Management has a unique approach goes beyond the traditional application for the for profit sector to address issues for the non-profit sector. It is the only graduate-level text that approaches strategic management from a global cultural perspective.
    電子資源: http://www.sciencedirect.com/science/book/9780750679664
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