大葉大學圖書館 |

Return on engagement[electronic resource] :content, strategy and design techniques for digital marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.872028567
書名/作者:	Return on engagement : content, strategy and design techniques for digital marketing // by Tim Frick.
作者:	Frick, Tim.
出版者:	Oxford : : Focal,, 2010.
面頁冊數:	1 online resource.
標題:	Internet marketing.
標題:	Web site development.
ISBN:	9780240812830
ISBN:	0240812832
內容註:	The Marketing Strategy -- The Technology Strategy -- CMS Overview -- CMS Hands-On Case Study -- Blog Overview -- RSS -- Hands-On Blogging Case Study -- Social Media Overview -- Social Media Optimization -- The Online Video Explosion -- Creating Great Quality Video -- e-mail Marketing -- Mobile Content -- Mobile Case Study -- SEO -- Alerts and Analytics.
摘要、提要註:	Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more.
電子資源:	http://www.sciencedirect.com/science/book/9780240812830

Return on engagement[electronic resource] :content, strategy and design techniques for digital marketing /
Frick, Tim.

Return on engagementcontent, strategy and design techniques for digital marketing /[electronic resource] :by Tim Frick. - Oxford :Focal,2010. - 1 online resource.

The Marketing Strategy -- The Technology Strategy -- CMS Overview -- CMS Hands-On Case Study -- Blog Overview -- RSS -- Hands-On Blogging Case Study -- Social Media Overview -- Social Media Optimization -- The Online Video Explosion -- Creating Great Quality Video -- e-mail Marketing -- Mobile Content -- Mobile Case Study -- SEO -- Alerts and Analytics.

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more.

ISBN: 9780240812830

Source: 1048614:10487431Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

184218
Internet marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.1265 / .F75 2010

Dewey Class. No.: 658.872028567

Return on engagement[electronic resource] :content, strategy and design techniques for digital marketing /
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520 $a Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more.
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