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Digital signage[electronic resource] :software, networks, advertising, and displays : a primer for understanding the business /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.13/6
書名/作者:	Digital signage : software, networks, advertising, and displays : a primer for understanding the business // Jimmy Schaeffler.
作者:	Schaeffler, Jimmy.
出版者:	Amsterdam ; : Focal Press,, 2008.
面頁冊數:	1 online resource (xxi, 273 p.) : : ill.
標題:	Digital signage.
標題:	Digital signage - Economic aspects.
ISBN:	9780240810416
ISBN:	0240810414
書目註:	Includes bibliographical references and index.
內容註:	1. The Big Picture: An Overview of Digital Signage -- 2. What is Digital Signage? -- 3. What's Driving Digital Signage? -- 4. When And Where To Use Digital Signage? -- 5. Content -- 6. Who's Right For Digital Signage? -- 7. How To Chose Your Digital Signage -- 8. Business Models -- 9. International Digital Signage -- 10. Where and How To Start -- 11. The Future of Digital Signage.
摘要、提要註:	Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered. * Part of the NAB Executive Technology Briefing series, which brings you industry technology information in a non-technical fashion * Comprehensive introduction to Digital Signage software, hardware, technologies, trends, projections and how to approach the industry * Covers business aspects and market conditions.
電子資源:	http://www.sciencedirect.com/science/book/9780240810416

Digital signage[electronic resource] :software, networks, advertising, and displays : a primer for understanding the business /
Schaeffler, Jimmy.

Digital signagesoftware, networks, advertising, and displays : a primer for understanding the business /[electronic resource] :Jimmy Schaeffler. - Amsterdam ;Focal Press,2008. - 1 online resource (xxi, 273 p.) :ill. - NAB executive technology briefings. - NAB executive technology briefings..

Includes bibliographical references and index.

1. The Big Picture: An Overview of Digital Signage -- 2. What is Digital Signage? -- 3. What's Driving Digital Signage? -- 4. When And Where To Use Digital Signage? -- 5. Content -- 6. Who's Right For Digital Signage? -- 7. How To Chose Your Digital Signage -- 8. Business Models -- 9. International Digital Signage -- 10. Where and How To Start -- 11. The Future of Digital Signage.

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered. * Part of the NAB Executive Technology Briefing series, which brings you industry technology information in a non-technical fashion * Comprehensive introduction to Digital Signage software, hardware, technologies, trends, projections and how to approach the industry * Covers business aspects and market conditions.

ISBN: 9780240810416

Source: 152609:152763Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

443797
Digital signage.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD9697.S542 / S33 2008

Dewey Class. No.: 659.13/6

Digital signage[electronic resource] :software, networks, advertising, and displays : a primer for understanding the business /
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