Self versus others[electronic resour...
Andsager, Julie L.

 

  • Self versus others[electronic resource] :media, messages, and the third-person effect /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 303.342
    書名/作者: Self versus others : media, messages, and the third-person effect // Julie L. Andsager, H. Allen White.
    作者: Andsager, Julie L.
    其他作者: White, H. Allen.
    出版者: Mahwah, N.J. : : Lawrence Erlbaum Associates,, 2007.
    面頁冊數: xii, 152 p. : : ill. ;; 24 cm.
    標題: Mass media - Social aspects.
    標題: Mass media - Psychological aspects.
    標題: Persuasion (Psychology)
    ISBN: 9780203936498 (e-book : PDF)
    ISBN: 9780805857160 (hbk.)
    書目註: Includes bibliographical references (p. 135-145) and indexes.
    內容註: The third-person effect -- Receiver variables -- Message variables -- Source and channel variables -- The first-person effect as persuasion -- Defining the others -- Systematic vs. heuristic processing -- Understanding the third-person effect as a special context for persuasion.
    電子資源: Click here to view
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