語系:
繁體中文
English
日文
簡体中文
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Marketing[electronic resource] :the ...
~
Moore, Karl, (1955-)
Marketing[electronic resource] :the basics /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.8
書名/作者:
Marketing : the basics // Karl Moore and Niketh Pareek.
作者:
Moore, Karl,
其他作者:
Pareek, Niketh.
出版者:
London ; : Routledge,, 2010.
面頁冊數:
239 p. : : ill. ;; 21 cm.
標題:
Marketing - Management.
標題:
Marketing research.
標題:
Consumer behavior - Research.
標題:
Export marketing - Management.
ISBN:
9780203870341 (e-book : PDF)
ISBN:
9780415778992 (hbk.)
書目註:
Includes bibliographical references and index.
內容註:
What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
電子資源:
Click here to view
Marketing[electronic resource] :the basics /
Moore, Karl,1955-
Marketing
the basics /[electronic resource] :Karl Moore and Niketh Pareek. - 2nd ed. - London ;Routledge,2010. - 239 p. :ill. ;21 cm. - The basics. - Basics (Routledge (Firm)).
Includes bibliographical references and index.
What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
Mode of access: World Wide Web.
ISBN: 9780203870341 (e-book : PDF)Subjects--Topical Terms:
337196
Marketing
--Management.
LC Class. No.: HF5415.13 / .M664 2010
Dewey Class. No.: 658.8
Marketing[electronic resource] :the basics /
LDR
:01131nam a2200289 a 4500
001
352000
003
FlBoTFG
005
20100917220220.0
008
111228s2010 enka sb 001 0 eng d
020
$a
9780203870341 (e-book : PDF)
020
$a
9780415778992 (hbk.)
035
$a
00000358
040
$a
FlBoTFG
$c
FlBoTFG
050
0 0
$a
HF5415.13
$b
.M664 2010
082
0 0
$a
658.8
$2
22
100
1
$a
Moore, Karl,
$d
1955-
$3
441478
245
1 0
$a
Marketing
$h
[electronic resource] :
$b
the basics /
$c
Karl Moore and Niketh Pareek.
250
$a
2nd ed.
260
$a
London ;
$a
New York :
$b
Routledge,
$c
2010.
300
$a
239 p. :
$b
ill. ;
$c
21 cm.
490
1
$a
The basics
504
$a
Includes bibliographical references and index.
505
0
$a
What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
538
$a
Mode of access: World Wide Web.
650
0
$a
Marketing
$x
Management.
$3
337196
650
0
$a
Marketing research.
$3
172132
650
0
$a
Consumer behavior
$x
Research.
$3
441481
650
0
$a
Export marketing
$x
Management.
$3
383326
700
1
$a
Pareek, Niketh.
$3
441479
776
1
$z
9780415778992
776
1
$z
0415778999
776
1
$z
9780415779005
776
1
$z
0415779006
830
0
$a
Basics (Routledge (Firm))
$3
441480
856
4 0
$u
http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203870344
$z
Click here to view
筆 0 讀者評論
多媒體
多媒體檔案
http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203870344
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入