• Advances in business and management forecasting.[electronic resource] /Vol. 6
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.40355
    書名/作者: Advances in business and management forecasting./ edited by Kenneth D. Lawrence, Ronald K. Klimberg.
    其他作者: Lawrence, Kenneth D.
    出版者: Bingley, U.K. : : Emerald,, 2009.
    面頁冊數: 1 online resource (xi, 266 p.) : : ill.
    標題: Business & Economics - Forecasting.
    標題: Business & Economics - Management.
    標題: Economic forecasting.
    標題: Business forecasting.
    標題: Industrial management - Forecasting.
    ISBN: 9781848555495 (electronic bk.)
    內容註: Competitive set forecasting in the hotel industry with an application to hotel revenue management / John F. Kros, Christopher Keller -- Predicting high-tech stock returns with financial performance measures : evidence from Taiwan / Shaw K. Chen, Chung-Jen Fu, Yu-Lin Chang -- Forecasting informed trading at merger announcements : the use of liquidity trading / Rebecca Abraham, Charles Harrington -- Using data envelopmentanalysis (DEA) to forecast bank performance / Ronald K. Klimberg, Kenneth D. Lawrence, Tanya Lal -- Forecasting demand using partially accumulated data / Joanne S. Utley,J. Gaylord May -- Forecasting new adoptions : a comparative evaluation of three techniques of parameter estimation / Kenneth D. Lawrence, Dinesh R. Pai, Shelia M. Lawrence -- The use of a flexible diffusion model for forecasting of national-level mobile telephone and Internet diffusions / Kallol Bagchi, Peeter Kirs, ZaiyongTang, Jagadish Dhandu -- Forecasting household responses in database marketing : a latent trait approach / Eddie Rhee, Gary J. Russell -- A new basis for measuring and evaluating forecasting models / Frenck Waage-- Forecasting using internal markets, Delphi and other approaches : the knowledge distribution grid / Daniel E. O'Leary -- The effect of correlation between demands on hierarchical forecasting / Huijing Chen, John E. Boylan -- Econometric count data forecastingand data mining (cluster analysis) applied to stochastic demand in truckload routing / Virginia M. Miori -- Two-attribute policies under consumer preferences of usage and claims execution / Amitava Mitra, Jayprakash G. Patankar -- A dual transportation problem analysis for facility expanion-contraction decisions : a tutorial / N.K. Kwak and Chang Won Lee -- Make-to-order product demand forecasting : exponential smoothing models with neural network correction / Mark T. Leung, Rolando Quintana, An-Sing Chen".
    摘要、提要註: "The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areasas sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) The focus of theresearch annual is applications- and practitioner-oriented. The topicswill normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, andsales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant."
    電子資源: http://www.emeraldinsight.com/1477-4070/6
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