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Hospitality marketing management /

~

Bojanic, David C.

Hospitality marketing management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	647.94068/8
書名/作者:	Hospitality marketing management // Robert D. Reid, David C. Bojanic.
作者:	Reid, Robert D.
其他作者:	Bojanic, David C.
出版者:	Hoboken, N.J. : : John Wiley & Sons,, c2010.
面頁冊數:	xv, 656 p. : : col. ill. ;; 29 cm.
標題:	Hospitality industry - Marketing.
標題:	Food service - Marketing.
標題:	Restaurants - Marketing.
ISBN:	9780470088586 (hbk.) :
ISBN:	0470088583 (hbk.)
書目註:	Includes bibliographical references and index.
電子資源:	http://www.loc.gov/catdir/toc/ecip0818/2008021436.html

Hospitality marketing management /
Reid, Robert D.

Hospitality marketing management /Robert D. Reid, David C. Bojanic. - 5th ed. - Hoboken, N.J. :John Wiley & Sons,c2010. - xv, 656 p. :col. ill. ;29 cm.

Includes bibliographical references and index.

ISBN: 9780470088586 (hbk.) :NTD 3,620Subjects--Topical Terms:

336880
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / R443 2010

Dewey Class. No.: 647.94068/8

Hospitality marketing management /
LDR:00735cam 2200205 a 4500 001 344533
003 DLC
005 20090831140813.0
008 110803s2010 njua b 001 0 eng
020 $a 9780470088586 (hbk.) : $c NTD 3,620
020 $a 0470088583 (hbk.)
035 $a (OCoLC)ocn228676674
040 $a DLC $c DLC $d BAKER $d BTCTA $d C#P $d YDXCP $d NLGGC $d DLC
050 0 0 $a TX911.3.M3 $b R443 2010
082 0 0 $a 647.94068/8 $2 22
100 1 $a Reid, Robert D. $3 422481
245 1 0 $a Hospitality marketing management / $c Robert D. Reid, David C. Bojanic.
250 $a 5th ed.
260 # $a Hoboken, N.J. : $b John Wiley & Sons, $c c2010.
300 $a xv, 656 p. : $b col. ill. ; $c 29 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Hospitality industry $x Marketing. $3 336880
650 # 0 $a Food service $x Marketing. $3 336881
650 # 0 $a Restaurants $x Marketing. $3 336882
700 1 # $a Bojanic, David C. $3 422482
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0818/2008021436.html

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