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International marketing :principles, practices and marketing facts /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	International marketing : : principles, practices and marketing facts // Ch. Bhaskar.
作者:	Bhaskar, Ch.
出版者:	New Delhi : : MD Publications Pvt. Ltd.,, c2008.
面頁冊數:	viii, 336 p. ;; 23 cm.
標題:	Export marketing.
ISBN:	9788175331037 (hbk.) :
ISBN:	8175331038 (hbk.)
書目註:	Includes bibliographical references (p. [325]-330) and index.

International marketing :principles, practices and marketing facts /
Bhaskar, Ch.

International marketing :principles, practices and marketing facts /Ch. Bhaskar. - New Delhi :MD Publications Pvt. Ltd.,c2008. - viii, 336 p. ;23 cm.

Includes bibliographical references (p. [325]-330) and index.

International Marketing: Framework and Organisation --1.

ISBN: 9788175331037 (hbk.) :NTD 1,179Subjects--Topical Terms:

337175
Export marketing.

LC Class. No.: HF1416 / .B53 2008

Dewey Class. No.: 658.8

International marketing :principles, practices and marketing facts /
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020 $a 9788175331037 (hbk.) : $c NTD 1,179
020 $a 8175331038 (hbk.)
035 $a (OCoLC)ocn226361479
035 $a (OCoLC)226361479
040 $a BTCTA $c BTCTA $d BAKER $d BWX $d YDXCP $d UMC
040 $a OrLoB $c OrLoB $d OrLoB-B
041 0 $a eng
050 4 $a HF1416 $b .B53 2008
082 0 4 $a 658.8 $2 22
100 1 $a Bhaskar, Ch. $3 417548
245 1 0 $a International marketing : $b principles, practices and marketing facts / $c Ch. Bhaskar.
260 $a New Delhi : $b MD Publications Pvt. Ltd., $c c2008.
300 $a viii, 336 p. ; $c 23 cm.
504 $a Includes bibliographical references (p. [325]-330) and index.
505 0 0 $g 1. $t International Marketing: Framework and Organisation -- $g 2. $t International Marketing: Home Pages to Websites and Portals -- $g 3. $t Competing and Winning in a Global Marketplace -- $g 4. $t International Channels of Distribution -- $g 5. $t European Marketing in International Region -- $g 6. $t International Marketing Discipline: Quantitative Foundations -- $g 7. $t Support of International Marketing through Government Relations -- $g 8. $t International Marketing in Retrospect and Prospect -- $g 9. $t Advertising Decisions and strategies in International Marketing -- $g 10. $t Marketing Planning and Programming -- $g 11. $t Functioning of Marketing Intelligence System -- $g 12. $t B-to-B Marketing in International Technologies.
650 0 $a Export marketing. $3 337175