Electronic commerce[electronic resou...
Bidgoli, Hossein.

 

  • Electronic commerce[electronic resource] :principles and practice /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8/4
    書名/作者: Electronic commerce : principles and practice // Hossein Bidgoli.
    作者: Bidgoli, Hossein.
    出版者: San Diego : : Academic Press,, c2002.
    面頁冊數: xxvii, 487 p. : : ill. ;; 24 cm.
    標題: Electronic commerce.
    標題: E-commerce.
    標題: Commerce �electronique.
    ISBN: 9780120959778
    ISBN: 0120959771
    書目註: Includes bibliographical references and index.
    內容註: Getting Started with Electronic Commerce -- Electronic Commerce Fundamentals -- Electronic Commerce In Action -- Intranets and Extranets -- Electronic Data Interchange -- Electronic Payment Systems -- Marketing and Advertising on the Web -- Technologies and Applications to Support Electronic Commerce -- Infrastructure for Electronic Commerce -- Personal, Social, Organizational, Legal, Tax, and International Issues -- Security Issues and Measures: Protecting Electronic Commerce Resources -- Building a Successful Electronic Commerce Site: A Life Cycle Approach -- Appendix A: Basic Web Literacy and Instructions for Creating Web Pages -- Glossary.
    摘要、提要註: This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. *Offers a generalist's overview of the field and its major players for people with little or no technical background *Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications *Projects and hands-on exercises conclude each chapter.
    電子資源: An electronic book accessible through the World Wide Web; click for information
    電子資源: http://www.loc.gov/catdir/description/els031/2001089146.html
    電子資源: http://www.loc.gov/catdir/toc/els031/2001089146.html
Export
取書館別
 
 
變更密碼
登入