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Marketing planning, 2006-2007[electr...

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Ashford, Ruth.

Marketing planning, 2006-2007[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.802
書名/作者:	Marketing planning, 2006-2007/ Karen Beamish and Ruth Ashford.
作者:	Beamish, Karen.
其他作者:	Ashford, Ruth.
出版者:	Oxford : : Butterworth-Heinemann,, 2006.
面頁冊數:	xi, 400 p. : : ill.
標題:	Marketing - Planning.
標題:	Marketing - Management.
ISBN:	9780080501161
書目註:	Includes bibliographical references and index.
電子資源:	An electronic book accessible through the World Wide Web; click to view

Marketing planning, 2006-2007[electronic resource] /
Beamish, Karen.

Marketing planning, 2006-2007[electronic resource] /Karen Beamish and Ruth Ashford. - Oxford :Butterworth-Heinemann,2006. - xi, 400 p. :ill. - CIM coursebook. - CIM coursebook..

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.Subjects--Topical Terms:

339545
Marketing
--Planning.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.13 / .B43 2006eb

Dewey Class. No.: 658.802

Marketing planning, 2006-2007[electronic resource] /
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020 $z 9780750680042
020 $a 9780080501161
035 $a ebr10187167
040 $a CaPaEBR $c CaPaEBR
050 1 4 $a HF5415.13 $b .B43 2006eb
082 0 4 $a 658.802 $2 21
100 1 $a Beamish, Karen. $3 413434
245 1 0 $a Marketing planning, 2006-2007 $h [electronic resource] / $c Karen Beamish and Ruth Ashford.
260 $a Oxford : $b Butterworth-Heinemann, $c 2006.
300 $a xi, 400 p. : $b ill.
490 1 $a CIM coursebook
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Marketing $x Planning. $3 339545
650 0 $a Marketing $x Management. $3 337196
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Ashford, Ruth. $3 413435
710 2 $a Chartered Institute of Marketing. $3 404097
710 2 $a ebrary, Inc. $3 336638
830 0 $a CIM coursebook. $3 413436
856 4 0 $u http://site.ebrary.com/lib/dayeh/Doc?id=10187167 $z An electronic book accessible through the World Wide Web; click to view

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