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Tourism Marketing for cities and tow...

Kolb, Bonita M.

Tourism Marketing for cities and towns[electronic resource] :using branding and events to attract tourism /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.2/930776
書名/作者:	Tourism Marketing for cities and towns : using branding and events to attract tourism // Bonita M. Kolb.
作者:	Kolb, Bonita M.
出版者:	Amsterdam ; : Elsevier/Butterworth-Heinemann,, c2006.
面頁冊數:	xvi, 310 p. ;; 22 cm.
標題:	City promotion.
標題:	Tourism - Marketing.
標題:	Villes - Marketing.
標題:	Tourisme - Marketing.
ISBN:	9780750679459
ISBN:	075067945X
書目註:	Includes bibliographical references and index.
內容註:	Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion.
摘要、提要註:	Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets.
電子資源:	An electronic book accessible through the World Wide Web; click for information
電子資源:	http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html

Tourism Marketing for cities and towns[electronic resource] :using branding and events to attract tourism /
Kolb, Bonita M.

Tourism Marketing for cities and townsusing branding and events to attract tourism /[electronic resource] :Bonita M. Kolb. - Amsterdam ;Elsevier/Butterworth-Heinemann,c2006. - xvi, 310 p. ;22 cm.

Includes bibliographical references and index.

Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion.

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750679459

Source: 114133:114226Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

376635
City promotion.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HT325 / .K65 2006

Dewey Class. No.: 659.2/930776

Tourism Marketing for cities and towns[electronic resource] :using branding and events to attract tourism /
LDR:02983cam 2200349Ia 4500 001 338256
003 OCoLC
005 20100729101520.0
006 m d
007 cr cn|||||||||
008 110620s2006 ne ob 001 0 eng d
020 $a 9780750679459
020 $a 075067945X
035 $a (OCoLC)474961491
035 $a ocn474961491
037 $a 114133:114226 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a HT325 $b .K65 2006
082 0 4 $a 659.2/930776 $2 22
100 1 $a Kolb, Bonita M. $3 388585
245 1 0 $a Tourism Marketing for cities and towns $h [electronic resource] : $b using branding and events to attract tourism / $c Bonita M. Kolb.
260 $a Amsterdam ; $a Boston : $b Elsevier/Butterworth-Heinemann, $c c2006.
300 $a xvi, 310 p. ; $c 22 cm.
504 $a Includes bibliographical references and index.
505 0 $a Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion.
505 0 $a Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
520 $a Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a City promotion. $3 376635
650 0 $a Tourism $x Marketing. $3 337290
650 6 $a Villes $x Marketing. $3 405647
650 6 $a Tourisme $x Marketing. $3 405222
655 7 $a Electronic books. $2 local $3 336502
710 2 $a ScienceDirect (Online service) $3 365609
776 1 $c Original $z 075067945X $z 9780750679459 $w (DLC) 2005022585 $w (OCoLC)61261227
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750679459 $z An electronic book accessible through the World Wide Web; click for information
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
994 $a C0 $b TEF

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http://www.sciencedirect.com/science/book/9780750679459
http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html

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