語系:
繁體中文
English
日文
簡体中文
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Introduction to sport marketing[elec...
~
ScienceDirect (Online service)
Introduction to sport marketing[electronic resource] /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
796.0698
書名/作者:
Introduction to sport marketing/ Aaron C.T. Smith.
作者:
Smith, Aaron,
出版者:
Amsterdam ; : Elsevier Butterworth-Heinemann,, 2008
面頁冊數:
xiii, 326 p. : : ill.
標題:
Sports - Marketing.
ISBN:
9780750686853
ISBN:
0750686855
書目註:
Includes bibliographical references and index.
內容註:
Sport Marketing Introduction -- Sport Markets -- Sport Consumers -- Sport Marketing Opportunities -- Sport Marketing Strategy -- Sport Products -- Sport Pricing -- Sport Distribution -- Sport Promotion -- Sport Sponsorship -- Sport Services -- Sport Marketing and the New Media -- Sport Marketing Implementation and Control.
摘要、提要註:
Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.
電子資源:
An electronic book accessible through the World Wide Web; click for information
Introduction to sport marketing[electronic resource] /
Smith, Aaron,1972-
Introduction to sport marketing
[electronic resource] /Aaron C.T. Smith. - 1st ed. - Amsterdam ;Elsevier Butterworth-Heinemann,2008 - xiii, 326 p. :ill. - Sport management series. - Sport management series (Oxford, England).
Includes bibliographical references and index.
Sport Marketing Introduction -- Sport Markets -- Sport Consumers -- Sport Marketing Opportunities -- Sport Marketing Strategy -- Sport Products -- Sport Pricing -- Sport Distribution -- Sport Promotion -- Sport Sponsorship -- Sport Services -- Sport Marketing and the New Media -- Sport Marketing Implementation and Control.
Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.
Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.
Mode of access: World Wide Web.
ISBN: 9780750686853
Source: 149287:149441Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:
350047
Sports
--Marketing.Index Terms--Genre/Form:
336502
Electronic books.
LC Class. No.: GV716 / .S65 2008
Dewey Class. No.: 796.0698
Introduction to sport marketing[electronic resource] /
LDR
:02398nam 2200337Ia 4500
001
337996
003
OCoLC
005
20100729101520.0
006
m d
007
cr cn|||||||||
008
110620s2008 ne a sb 001 0 eng d
020
$a
9780750686853
020
$a
0750686855
035
$a
(OCoLC)649824907
035
$a
ocn649824907
037
$a
149287:149441
$b
Elsevier Science & Technology
$n
http://www.sciencedirect.com
040
$a
OPELS
$b
eng
$c
OPELS
049
$a
TEFA
050
1 4
$a
GV716
$b
.S65 2008
082
0 4
$a
796.0698
$2
22
100
1
$a
Smith, Aaron,
$d
1972-
$3
404939
245
1 0
$a
Introduction to sport marketing
$h
[electronic resource] /
$c
Aaron C.T. Smith.
250
$a
1st ed.
260
$a
Amsterdam ;
$a
Oxford :
$b
Elsevier Butterworth-Heinemann,
$c
2008
300
$a
xiii, 326 p. :
$b
ill.
490
1
$a
Sport management series
504
$a
Includes bibliographical references and index.
505
0
$a
Sport Marketing Introduction -- Sport Markets -- Sport Consumers -- Sport Marketing Opportunities -- Sport Marketing Strategy -- Sport Products -- Sport Pricing -- Sport Distribution -- Sport Promotion -- Sport Sponsorship -- Sport Services -- Sport Marketing and the New Media -- Sport Marketing Implementation and Control.
520
$a
Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.
533
$a
Electronic reproduction.
$b
Amsterdam :
$c
Elsevier Science & Technology,
$d
2010.
$n
Mode of access: World Wide Web.
$n
System requirements: Web browser.
$n
Title from title screen (viewed on July 22, 2010).
$n
Access may be restricted to users at subscribing institutions.
650
0
$a
Sports
$x
Marketing.
$3
350047
655
7
$a
Electronic books.
$2
local
$3
336502
710
2
$a
ScienceDirect (Online service)
$3
365609
776
1
$c
Original
$z
0750686855
$z
9780750686853
$w
(OCoLC)213435953
830
0
$a
Sport management series (Oxford, England)
$3
404940
856
4 0
$3
ScienceDirect
$u
http://www.sciencedirect.com/science/book/9780750686853
$z
An electronic book accessible through the World Wide Web; click for information
994
$a
C0
$b
TEF
筆 0 讀者評論
多媒體
多媒體檔案
http://www.sciencedirect.com/science/book/9780750686853
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入