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Review of marketing research[electro...

Malhotra, Naresh K.

Review of marketing research[electronic resource].Vol. 5 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Review of marketing research/ Naresh K. Malhotra, editor.
其他作者:	Malhotra, Naresh K.
出版者:	Burlington : : Emerald Group Publishing,, 2008.
面頁冊數:	1 online resource (xx, 194 p.)
標題:	Marketing research.
ISBN:	9780857247278 (electronic bk.)
內容註:	Review of Marketing Research: the first five volumes / Naresh K. Malhorta -- Consumer judgment from a dual- systems perspective: recent evidence and emerging issues / Samuel D. Bond, James S. Bettman, and Mary Frances Luce -- Can you see the casm? Innovation diffusion according to Rogers, Bass, and Moore / Barak Libai, Vijay Mahajan, and Eitan Muller -- Exploring the open source product development bazaar / Balaji Rajagopalan and Barry L. Bayus -- A new spatial classification methodology for simultaneous segmentation, targeting, and positioning (STP analysis) for marketing research / Wayne S. DeSarbo, Simon J. Blanchard, and Selin Atalay -- Methods for handling massive number of attributes in conjoint analysis / Vithala R. Rao, Benjamin Kartono, and Meng Su -- A review and comparative analysis of laddering research methods: recommendations for quality metrics / Thomas J. Reynolds and Joan M. Phillips -- Metrics for a new internet marketing communication mix / Randolph E. Bucklin, Oliver J. Rutz, and Michael Trusov
電子資源:	http://www.emeraldinsight.com/1548-6435/5

Review of marketing research[electronic resource].Vol. 5 /
Review of marketing researchVol. 5 /[electronic resource].Naresh K. Malhotra, editor. - Burlington :Emerald Group Publishing,2008. - 1 online resource (xx, 194 p.) - Review of marketing research,1548-6435.

Review of Marketing Research: the first five volumes / Naresh K. Malhorta -- Consumer judgment from a dual- systems perspective: recent evidence and emerging issues / Samuel D. Bond, James S. Bettman, and Mary Frances Luce -- Can you see the casm? Innovation diffusion according to Rogers, Bass, and Moore / Barak Libai, Vijay Mahajan, and Eitan Muller -- Exploring the open source product development bazaar / Balaji Rajagopalan and Barry L. Bayus -- A new spatial classification methodology for simultaneous segmentation, targeting, and positioning (STP analysis) for marketing research / Wayne S. DeSarbo, Simon J. Blanchard, and Selin Atalay -- Methods for handling massive number of attributes in conjoint analysis / Vithala R. Rao, Benjamin Kartono, and Meng Su -- A review and comparative analysis of laddering research methods: recommendations for quality metrics / Thomas J. Reynolds and Joan M. Phillips -- Metrics for a new internet marketing communication mix / Randolph E. Bucklin, Oliver J. Rutz, and Michael Trusov

ISBN: 9780857247278 (electronic bk.)Subjects--Topical Terms:

172132
Marketing research.

LC Class. No.: HF5415.2 / .R48 2008

Dewey Class. No.: 658.8

Review of marketing research[electronic resource].Vol. 5 /
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