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Review of marketing research[electro...

Malhotra, Naresh K.

Review of marketing research[electronic resource].Vol. 4 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Review of marketing research/ Naresh K. Malhotra, editor.
其他作者:	Malhotra, Naresh K.
出版者:	Burlington : : Emerald Group Publishing,, 2008.
面頁冊數:	1 online resource (xvii, 202 p.)
標題:	Marketing research.
ISBN:	9780857247261 (electronic bk.)
內容註:	Formal choice models of informal choices : what choice modeling research can (and can't) learn from behavioral theory / Jordan J. Louviere and Robert J. Meyer -- How much to use? : an action-goal approach to understanding factors influencing consumption quantity / Valerie S. Folkes and Shashi Matta -- Integrating purchase timing, choice, and quantity decisions models : a review of model specifications, estimations, and applications / V. Kumar and Anita Man Luo -- Brand extension research : a cross-cultural perspective / Michael A. Merz ... [et al.] -- A review of eye-tracking research in marketing / Michel Wedel and Rik Pieters -- Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension, and potential contributions / Jagdip Singh and Argun Saatcioglu -- Designing price contracts for procurement and marketing of industrial equipment / George John.
電子資源:	http://www.emeraldinsight.com/1548-6435/4

Review of marketing research[electronic resource].Vol. 4 /
Review of marketing researchVol. 4 /[electronic resource].Naresh K. Malhotra, editor. - Burlington :Emerald Group Publishing,2008. - 1 online resource (xvii, 202 p.) - Review of marketing research,1548-6435.

Formal choice models of informal choices : what choice modeling research can (and can't) learn from behavioral theory / Jordan J. Louviere and Robert J. Meyer -- How much to use? : an action-goal approach to understanding factors influencing consumption quantity / Valerie S. Folkes and Shashi Matta -- Integrating purchase timing, choice, and quantity decisions models : a review of model specifications, estimations, and applications / V. Kumar and Anita Man Luo -- Brand extension research : a cross-cultural perspective / Michael A. Merz ... [et al.] -- A review of eye-tracking research in marketing / Michel Wedel and Rik Pieters -- Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension, and potential contributions / Jagdip Singh and Argun Saatcioglu -- Designing price contracts for procurement and marketing of industrial equipment / George John.

ISBN: 9780857247261 (electronic bk.)Subjects--Topical Terms:

172132
Marketing research.

LC Class. No.: HF5415.2 / .R48 2008

Dewey Class. No.: 658.8

Review of marketing research[electronic resource].Vol. 4 /
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