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Review of marketing research[electro...

Malhotra, Naresh K.

Review of marketing research[electronic resource].Vol. 3 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Review of marketing research/ Naresh K. Malhotra, editor.
其他作者:	Malhotra, Naresh K.
出版者:	Burlington : : Emerald Group Publishing,, 2007.
面頁冊數:	1 online resource (xvii, 208 p.)
標題:	Marketing research.
ISBN:	9780857247254 (electronic bk.)
內容註:	Managing customer relationships / Ruth N. Bolton and Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Deepa Chandrasekaran and Gerard J. Trellis -- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Giana M. Eckhardt and Michael J. Houston -- Consumer responses to price and its contextual information cues: a synthesis of past research, a conceptual framework, and avenues for further research / Dhruv Grewal and Larry D. Compeau -- Store brands: from back to the future / Serdar Sayman and Jagmohan S. Raju -- Language, thought, and consumer research / Dwight R. Merunka and Robert A. Peterson -- You ought to be in pictures: envisioning marketing research / Russell W. Beik
電子資源:	http://www.emeraldinsight.com/1548-6435/3

Review of marketing research[electronic resource].Vol. 3 /
Review of marketing researchVol. 3 /[electronic resource].Naresh K. Malhotra, editor. - Burlington :Emerald Group Publishing,2007. - 1 online resource (xvii, 208 p.) - Review of marketing research,1548-6435.

Managing customer relationships / Ruth N. Bolton and Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Deepa Chandrasekaran and Gerard J. Trellis -- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Giana M. Eckhardt and Michael J. Houston -- Consumer responses to price and its contextual information cues: a synthesis of past research, a conceptual framework, and avenues for further research / Dhruv Grewal and Larry D. Compeau -- Store brands: from back to the future / Serdar Sayman and Jagmohan S. Raju -- Language, thought, and consumer research / Dwight R. Merunka and Robert A. Peterson -- You ought to be in pictures: envisioning marketing research / Russell W. Beik

ISBN: 9780857247254 (electronic bk.)Subjects--Topical Terms:

172132
Marketing research.

LC Class. No.: HF5415.2 / .R48 2007

Dewey Class. No.: 658.8

Review of marketing research[electronic resource].Vol. 3 /
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