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Review of marketing research[electro...

Malhotra, Naresh K.

Review of marketing research[electronic resource].Vol. 1 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Review of marketing research/ Naresh K. Malhotra, editor.
其他作者:	Malhotra, Naresh K.
出版者:	Burlington : : Emerald Group Publishing,, 2004.
面頁冊數:	1 online resource (xiii, 336 p.)
標題:	Marketing research.
ISBN:	9780857247230 (electronic bk.)
內容註:	A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / Allison R. Johnson and David W. Stewart -- The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook -- Consumer information acquisition : a review and an extension / Lan Xia and Kent B. Monroe -- The resource- advantage theory of competiiton : a review / Shelby D. Hunt and Robert M. Morgan -- Toward an integrated model of business performance / Sundar G Bharadwaj and Rajan Varadarajan -- Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo and Robert F. Lusch -- Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, and Can Uslay.
電子資源:	http://www.emeraldinsight.com/1548-6435/1

Review of marketing research[electronic resource].Vol. 1 /
Review of marketing researchVol. 1 /[electronic resource].Naresh K. Malhotra, editor. - Burlington :Emerald Group Publishing,2004. - 1 online resource (xiii, 336 p.) - Review of marketing research,1548-6435.

A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / Allison R. Johnson and David W. Stewart -- The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook -- Consumer information acquisition : a review and an extension / Lan Xia and Kent B. Monroe -- The resource- advantage theory of competiiton : a review / Shelby D. Hunt and Robert M. Morgan -- Toward an integrated model of business performance / Sundar G Bharadwaj and Rajan Varadarajan -- Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo and Robert F. Lusch -- Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, and Can Uslay.

ISBN: 9780857247230 (electronic bk.)Subjects--Topical Terms:

172132
Marketing research.

LC Class. No.: HF5415.2 / .R48 2005eb

Dewey Class. No.: 658.8

Review of marketing research[electronic resource].Vol. 1 /
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